The report says that mobile devices will become the main vehicle for internet advertising and will overtake desktop advertising in 2017. Read the report..
Why Mobile Ads are Future of Advertising?
Mobile is growing Faster than any other ad Formats
What Is Mobile Advertising?
As pr BI reports U.S. mobile ad spend will reach around $42 billion in 2018, up by a five-year compound annual growth rate of 43 percent from 2013.
Some Stats and Study Report Summary
A Quick Note
“Advertisers also need to think about consumer mobility, not just mobile devices,” the report continues. “During the day consumers shift their attention from tablet to desktop to smartphone, sometimes while watching TV, so advertisers need to build brand experiences that are coherent across screens and devices.”