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COMM 4170-01: Applied Organizational Communication

COMM 4170-01: Applied Organizational Communication. Instructor: Dan Lair Day Twelve: Research Methods: Specific Strategies October 5, 2005. Today’s Agenda. Discussion of Research Strategies Thematic analysis exercise Group consultation w/ Dan on consulting projects.

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COMM 4170-01: Applied Organizational Communication

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  1. COMM 4170-01:Applied Organizational Communication Instructor: Dan Lair Day Twelve: Research Methods: Specific Strategies October 5, 2005

  2. Today’s Agenda • Discussion of Research Strategies • Thematic analysis exercise • Group consultation w/ Dan on consulting projects

  3. Questions from Weisbord and CCZ&G, Chapter 15

  4. Data Gathering • Four Broad Sources: • Artifacts • Surveys • Interviews • Observation • Other Specific Strategies: • Metaphor Elicitation/Pictures • Critical Incident Technique • Account/Protocol Retrospective • The importance of triangulation • When do you stop gathering data?

  5. Data Analysis: An Overview • What broad orientations do CCC&Z suggest the researcher/consultant can take in analyzing data (pp. 465-467)? • What specific features of language do the authors suggest focusing in on (pp. 462-463)? • What specific “discursive strategies” (pp. 463-464)?

  6. Method-in-Focus: Thematic Analysis • William Foster Owen (1984) – focus on patterns and themes developing in relational communication. • Three criteria: • Recurrence of meaning • Repetition of words or phrases • Forcefulness • Activity: Thematic analysis of mission statements • Read Zorn’s thematic analysis handout (you can get extra copies from the syllabus) • Read through mission statements once, noticing themes and patterns. Develop an initial coding scheme based on what you think you will find. • Read through again, following Zorn’s guidelines, to identify themes using highlighters. You should be refining your coding scheme. • Read through one more time, with your “final” coding scheme, on a clean copy of the mission statements. • What significant patterns/themes do you see emerging? How might you use thes

  7. Thematic Analysis Exercise:Mission Statement, Community College of Rhode Island • Read Zorn’s thematic analysis handout (you can get extra copies from the syllabus) • Read through mission statements once, noticing themes and patterns. Develop an initial coding scheme based on what you think you will find. • Read through again, following Zorn’s guidelines, to identify themes using highlighters. You should be refining your coding scheme. • Read through one more time, with your “final” coding scheme, on a clean copy of the mission statements. • What significant patterns/themes do you see emerging? • Compare these patterns/themes with the current mission statement for CCRI. What suggestions would you make for the committee revising that mission statement, based on your reading and thematic analysis of the peer/aspirational institutions’ mission statements?

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