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Professional Development Plan. Chao-Yin (Joanne) Wu. In 10 years , I would like to………. In 10 years , I would like to have the reputation of being an expert in Digital Marketing area, proficient in using different kind of web marketing tools and can implement in different industry. Background:.

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Professional Development Plan

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Professional development plan

Professional Development Plan

Chao yin joanne wu

Chao-Yin (Joanne) Wu

In 10 years i would like to

In 10 years, I would like to……….

Professional development plan

In 10 years, I would like to have the reputation of being an expert inDigital Marketing area, proficient in using different kind of web marketing tools and can implement in different industry.



Professional development plan

Along with the progress of technology, the scope of marketing activities is not only limited to using toolsin the real world. Instead, there are more and more different media could be a communicationtool for marketingperson no matter in real world or in the virtual world.For example, marketingperson use Radio Commercial, TV Commercial, signboard, or DM to communicate with consumers, but now they can use mobile phone text message, online banner, and evenonline store to contact customers.

Professional development plan

Within the scope of digital marketing, seller can reach to more customerswithout the limit of area boarder while using less resource; also, customer will easily find more information to understand the productwithout visiting traditional brick-and-mortar stores, talkingto sales representative or ask others’ personal experience personally.

Professional development plan

Especially, withthe increasing usage of broadband network, more and more people rely on internet information to make decision. Also, there aremore and more peopleand businessdoing online shopping, which save time and money. As a result, using internetas a marketingcommunicationtool is more and more important. Also, not many people well-known about it since it is still a new segment;it owns a lot of potential to be developed.

Step by step

Step by Step

Professional development plan

Being a professional in digital marketing, not only I need to understand basic marketing theory but also I need to understand the emerging techno-communication tools like: search engine, Web 2.0, Web design, viral marketing, email marketing and featured words.Furthermore, I need to forecast the trend in the future and understand how other marketer using digital marketing tool to communication with their customer.

Foundation stone knowledge and practice

Foundation Stone-Knowledge and Practice



Professional development plan

Graduate from the top 1 business school in Taiwan, giving me a chance to learn marketing theory solidly. Also, we have more chance to contact with all experts in different function area, including marketing

Professional development plan

Studying MBA/MS-MIS dual degree at JosephM.KatzGraduateSchoolof Business, Universityof Pittsburgh. This dual degree completes me to have knowledge in both Business functions and in MIS area. Also, by participating case competition(No.47/440in 2006 Innovation Challenge at the Darden Graduate School of Business and No.2/9in Innovation Works Case Competition at JosephM.Katz Graduate School of Business)and project course(Katz/GlaxoSmithKline Web 2.0), I have chance to interact with client and understand their need in planning digitalmarketing strategy.

Working experience

Working Experience

Professional development plan

‧Working as a marketing specialist for Peter-Steven Corporation, No.1 Health Care Company focus on Varicose Veins in Taiwan, for two years. In the job, I worked with professionals who are experts in health care marketing. We use real channel and virtual channel to communicationwith customers. We have brick-and-mortar stores, telemarketing system and online shopping system. By maintain and planning for these systems, I get somehow knowledge indigital marketing.

By having a summer intern in industrial scientific corporation a global leader in gas

‧By having a summer intern in Industrial Scientific Corporation, a Global leader in Gas

Professional development plan

Detection, I work on developing web content management, doing research for increasing Website readability so that we can increase the website traffic and also doing research on online directory, a new effective way to reach potential customers.

Short term plan learning and networking

Short-term Plan: Learning and Networking

Professional development plan

‧Join marketing associationsto understand the marketing practice and network with professional marketers.

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