1 / 12

Blow.

Blow. Kevin Baldwin, Stetson Burnett, Chris Dixon, Jessica Luong , Maggie Tracy. Blow Definition. 1. (of  the wind or air) to be in motion. 2. to move along, carried by or as by the  wind . 3. to produce or emit a  current  of air, as  with the mouth  or  a bellows. Precedents.

aolani
Download Presentation

Blow.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Blow. Kevin Baldwin, Stetson Burnett, Chris Dixon, Jessica Luong, Maggie Tracy

  2. Blow Definition • 1. (of the wind or air) to be in motion. • 2.to move along, carried by or as by the wind. • 3.to produce or emit a current of air, as with the mouth or a bellows.

  3. Precedents • There were no previous projects like ours but some that were similar included: • “Blow Before You Go” Self Breathalyzer product in Canada (http://www.clearmotive.ca/case-studies/blow-before-you-go.php) • “Blow Moulding” Case Study: Plastics bottles, PowerPlastics, Australia (http://www.clearmotive.ca/case-studies/blow-before-you-go.php) • “A Whistle Blowing Case Study” (http://www.cse.nd.edu/~kwb/nsf-ufe/1043.pdf) • “Case Study in How to Blow an Interview” (http://jaytownsend.com/campaign-and-communication-tips/joe-biden-case-study-in-how-to-blow-an-interview/)

  4. Idea Concepts • 1. Handing out cupcakes with lit candles • 2. Handing out balloons • 3. Giving out gum • 4. Handing out bottles of bubbles

  5. Message • Make a Wish.

  6. Visuals • A sign that says “Free Cupcakes” and cupcakes with candles set out for participators to take.

  7. Delivery/Strategy • We set up our cupcakes on a counter outside of the Caf with the candles lit, and held up the sign that said “Free Cupcakes” and when people looked confused, we would say, “Make A Wish!” and then they understood what we were doing/wanted them to do. We used a poster (visual) and a verbal message.

  8. Process • We decided that cupcakes with lit candles would be the most obvious way to make people blow without any other instructions. We created a comfortable, casual, and fun environment. We used the following props: • Candles • Cupcakes (St. Patrick’s themed) • Poster • Lighter • Water (to avoid lighting things on fire)

  9. User Tests

  10. Results • We had 24 different people pick up cupcakes and blow out the candle. One boy tried to eat it without blowing out the candle first and then realized he would light his eye on fire, and blew it out. Some people were very hesitant to take something free with just a little sign and regular students. Most people were just excited to get free dessert. The results were very positive and everyone performed the action without having to be told.

  11. Analysis • Our group came up with a lot of different ideas and words associated with blow but after group and class discussion we decided blowing out candles was the most effective. It doesn’t require any instructions and people (most of them) instinctively blow out the candle before trying to eat the cupcake. Our results turned out exactly as we thought and we were very pleased with our overall outcome of the project. Putting a lit candle into a cupcake was a sure way to get people to blow without giving them any verbal instructions.

More Related