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Improving Product Innovation in CPG with Oracle Innovation Lifecycle Management Solutions

Improving Product Innovation in CPG with Oracle Innovation Lifecycle Management Solutions. Herbert Klein Industry Principal, Consumer Goods, Oracle Biju Jatheendran Senior Manager - Kalypso Amy Schauwecker Sr. R&D Group Operations Manager, Big Heart Pet Brands.

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Improving Product Innovation in CPG with Oracle Innovation Lifecycle Management Solutions

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  1. Improving Product Innovation in CPG with Oracle Innovation Lifecycle Management Solutions Herbert Klein Industry Principal, Consumer Goods, Oracle Biju Jatheendran Senior Manager - Kalypso Amy Schauwecker Sr. R&D Group Operations Manager, Big Heart Pet Brands

  2. The Commitment To Innovation Is Clear

  3. Innovation Is Really Hard…. More than 80% of new products launched fail to meet their goals

  4. Innovation Lifecycle Management Strategic Portfolio Planning Optimize the performance of all products and categories In-Market Analytics Discovery New Product Development & Introduction Capture product, technology, market and consumer insights Monitor in-market performance of the product after launch Manage “Phase Gate” process from ideation to launch Leverage a complete end-to-end innovation analytics dashboard to optimize innovation performance Innovation Data Management Manage product, supplier, marketing, consumer, engineering and scientific data in one single platform

  5. PLM is a Key Enabler to CPG Growth Biju Jatheendran, Senior Manager

  6. Kalypso Overview The Innovation Engine Our services are designed to help companies become more innovative and provide a systemic view of new product development EXCLUSIVE FOCUS COMPREHENSIVE CAPABILITY Business & Innovation Strategy Front End of Innovation Portfolio & Pipeline Management New Product Development Execution Value Management Business Intelligence & Innovation Analytics Kalypso is a consulting firm focused exclusively on innovation. Our people are leading business professionals who combine experience in select industries with product and process innovation expertise. Product Lifecycle Management Technology INFORMED OPINIONS Our Mission is to help our clients deliver on the promise of innovation Innovation & Change Leadership Intellectual Property Management FLEXIBLE DELIVERY SUSTAINED RESULTS

  7. What Market Leaders Do Today Invest in Strong PLM systems Collaborative design / communication tools “Sandboxes” for ideation Incorporate searching capabilities Amass libraries by function / need Incorporate “tribal knowledge” into their systems Transfer technology quickly & effortlessly

  8. Emerging Trends in CPG Trying to deliver true breakthrough innovation Renewed commitment to long term research Expanding the scope of innovation beyond product Services innovation and collaborative innovation Competing aggressively with premium private label and low cost entrants Cost based innovation Finding new ways to compete in developing markets Lower cost single use sachets Going beyond compliance QSR movement toward nutrition transparency Integrating and managing disparate supporting IT and knowledge systems Moving beyond spec management to innovation management

  9. Many Consumer Goods companies deal with a lot of information technology complexity that prevents them from enabling integrated product innovation that can allow them to better respond and deliver on emerging trends Inefficient workarounds Poor visibility CAD Quark Adobe ERP SCM Outsourced Partners Artwork Design Suppliers Regulatory Bodies Design Briefs Package Designs Samples Customers Submission Files Notes Access EDMS Formulas Artwork Files Ideas Legal & CA Audits Project Excel Marketing Specifications ERP Label Data Procurement R&D (Europe) R&D (ASIA) R&D (US) Production CAD MCAD Spec DB ERP SCM MES Manual / serial processes Excel Recipe Mgmt Slow decision making

  10. How Well Do You Manage Your Product Development Data? Critical product data grows exponentially as ideas become concepts and finished products enter the market Product Development Finished Product Idea Concept Early Design Data Product Development/ Manufacturing Data ProductionData Conceptual Data = Product Data Clusters Ensuring a single source of truth for all product development isthe base that you need to put in place in order tobuild additional innovation capabilities

  11. PLM for CPG

  12. The Role of the Product Record in the Management of Product Data Lifecycle Authoring tools and PLM systems are used to build the Product Record. The final life-cycle state of products in the Product Record feed ERP’s Master Data. Ideation/Development Creative World Production Transactional World Management of Change Iterative World Formulated Products – Product Lifecycle States Validate Master Data & Publish Final Product Spec Define Design Criteria for New Formula & Ideate Search, Model & Screen Formulas Formulate Prototypes Evaluate & Select Final Formula Complete Master Data & Publish Draft Product Spec Commercial Scale Production Authoring Tools PLM Backbone ERP Idea Experimental Data Regulated Data Production Data Samples & Experiments Finished Product Prototypes • Entry in Authoring Tools • Creation of the data Product Development Promotion to Manufacturing Concept/Design Approval Promotion to Regulated State

  13. PLM for Big Heart Pet Brands and Innovation October 2, 2014

  14. Agenda • Who we are • Why PLM? • Our Journey • Advice • What’s Ahead

  15. From: Systems 2 years Ago

  16. To: PLM • Why? • No single integrated repository for product specification data • Information was repackaged, duplicated and manually re-entered across systems • Data manually maintained in text documents with manual validation • Mitigate risk and find synergies on acquisitions • Solution: Implemented Oracle’s industry-leading Agile Product Lifecycle Management (PLM) platform to reinforce BHPB’s product compliance and streamlined other systems across enterprise.

  17. What We’ve Implemented in One Year 10,000+ specs All Brands 500 Users

  18. Our PLM Journey Managed to implement PDM/SCRM across the company in the midst of divesting our consumer products business, acquiring a new company, and continuing aggressive product development efforts with shared resources. • What’s Worked Well: • Strategic Alignment from Steering committee • Ease of use and functionality of design • Fully engaged Core team of Subject Matter Experts • Increased Traceability, product management, accountability, and visibility across the business • Integration with our other systems (preventing retyping errors) • Better search-ability • “One source of truth” • Product data hierarchies • Action Dashboard and BI Publisher • Reusability of spec templates and general data • Fewer errors due to more rigorous approval routings

  19. Challenges • Data collection, loading, and validating and re-cleansing • Maintaining two specifications systems between integration of data and keeping data clean • Weight roll-ups • Formulas roll-ups with multi-step complexities. • Workflows and action management; reassigning approvers • Moisture loss adjuster tools • Functionality with MAC’s • Training and maintenance across subject matter experts

  20. Advice for Anyone Embarking on the Journey • Involve cross-functional subject matter experts in data migration and validation • Find the Champion’s in the organization to help • communication and training • Not everything is a priority. Find out what is a “must” for • “Go-Live” and keep the rest of the items on the ongoing improvements list. • Simplify workflows as much as possible. Don’t carryover bad habits from previous processes. • Be flexible to evolve with PLM

  21. On the Horizon

  22. Questions?Thank You!

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