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Advert's analysis

Advert's analysis. YOGURT M Ü LLER FRUIT PASSION. Laurano Federica Classe 5 A A.S 2012 - 2013. LINK TO WATCH THE SPOT: http://www.youtube.com/watch?v=mtFcPCbgAhY. Müller presenta: F riut Passion. First sentence of the spot. Theo Müller is the owner of the Company Group Müller.

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Advert's analysis

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  1. Advert's analysis YOGURT MÜLLER FRUIT PASSION Laurano Federica Classe 5 A A.S 2012 - 2013 LINK TO WATCH THE SPOT: http://www.youtube.com/watch?v=mtFcPCbgAhY

  2. Müller presenta: Friut Passion First sentence of the spot Theo Müller is the owner of the Company Group Müller. It seems that he's offering directly you the product – the yogurt. When the viewer listens Müller, immediately he/she thinks about the yogurt. Müller is a metonomy: Mr. Muller stands for the yogurt. Friut appeals to smell: if friut is healthy therefore the yogurt is healthy Passion appeals to sex passion: to eat yougurt is like to have a sexual intercourse The colour red symbolized love, passion but also blood and danger (red draws human eye because is a hot colour)

  3. The speaker • The man's voice is sensual, persuasive and calm. • Man's voice is opposit to follower female subject She isn't talking: she seems to be dumb therefore she comes under the speaker.

  4. Opening scene I: calm atmposphere The atmosphere is relaxed: • The young woman is lying • She's alone with her yogurt and smells it. • Her home is empty, it seems that she hasn't got relatives or friends besides the yogurt Can a yogurt take the place of a friend or a relative? The spot wants make us believe that!

  5. Opening scene II • The young woman is clearly eating the yogurt • She hears a man's voice – second speaker (different from the first speaker, but it's sensual too) Ehi darling, can you hear me? Familiarity attracts the woman even if she doesn't know him!

  6. Second scene: speaking fruit • The bold woman enters a nice forest without risks and she follows the voice • The voice comes from raspberry bush The raspberry is personified: it can't speak and in the spot is singing!

  7. The jingle • It is a short and simple tune Let's start jamming together It seems that the woman can make something with fruit The verb jamming recalls the word jam: the jam can be made with raspberry.

  8. Wordplay Con Müller la frutta la senti veramente You can hear the fruit singing. You can taste fruit eating the yogurt. It's impossible so you can ONLY taste the yogurt!

  9. Third scene: the senses Il piacere che coinvolge tutti i sensi Smell Taste Hearing All senses are involved in the plasure of eating a yogurt

  10. The motto Müller, fate l'amore con il sapore. • We can't have a sexual intercourse with a sense! • The assonance AMORE – SAPORE gives the idea that the consumer can love the yogurt Müller. • All the spot have sexual background: the yogurt becomes a plasure for the consumer. The sensual woman appeals to the sexual sphere: the man consumer is attracted by her and he buyes the product.

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