Top 7 Keyword Research Mistakes to Avoid
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Keyword research can make or even break the success of advertising campaigns, website optimization, blog content and more. Brands that understand how to conduct a proper keyword research are already a step ahead from others.In this blog, we have collected a list of the most common mistakes done during the keyword research. Read on to learn more:

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Top 7 Keyword Research Mistakes to Avoid

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Top 7 keyword research mistakes to avoid

Top 7 Keyword Research Mistakes to Avoid

Keyword research must be the first step of every strategy made by any SEO

professional. Thinking about the words that you want to rank for is really the

first and an important step you need to take. Still, keyword research is

considered as a difficult task. In the current world of SEO, keyword research is

critical as it is essential in identifying the brands and targets those keywords

that are most relevant to their audiences. Keyword research can make or even

break the success of advertising campaigns, website optimization, blog content

and more. Brands that understand how to conduct a proper keyword research

are already a step ahead from others.

In this blog, we have collected a list of the most common mistakes

done during the keyword research. Read on to learn more:

Not executing your keyword research correctly:

Doing a proper keyword research can be a tough job for any SEO Company.

Perhaps you just know what your audience will search for? Do not make that

mistake! So take some time to really dive into the language of your audience

and determine which words do they use? What are the terms that they

generally search for?


Top 7 keyword research mistakes to avoid

Targeting keywords that are too broad:

The largest and the most common mistake that SEO professional make with

keyword research is targeting that keywords that are so broad and even they

are not realistic for their company. Unrealistic keywords are basically the broad

search terms with massive monthly search volume numbers.

Paying Too Much Attention to Competitors:

Since you need to see what your competitors are doing to bring their business

better, but don't automatically assume yourself that they're targeting the right

keywords. So visit your competitors' website on a fixed interval of time to get

the keyword ideas, but really evaluate those keywords and decide whether

they're relevant or not.

Focusing on singular instead of plural:

Always check whether you may use the singular or plural form of a specific

keyword by using Google Trends. To decide whether you should use a singular

or a plural word depends on your specific keyword.

Focusing on such keywords that aren’t relevant to your

audience:

If you’re targeting or researching the keywords that are not consistent with the

language your audience uses, then you are basically wasting part of your

advertising budget. So if a keyword is close to your audience’s preferred

language, it won’t be much beneficial to your company until it reflects the

specific terms in which your audience thinks and speaks.

Failing to keep a close eye on the latest search trends:

Search trends might have a significant impact on the targeted keywords, and it

is necessary to keep an eye on them as some keywords may rise or fall in

popularity by the time.


Top 7 keyword research mistakes to avoid

Opting for the keywords that have very less or no traffic:

It is true that long-tail keywords are more specific than small-tail keywords and

thus, they typically generate less traffic. So it is not a smart use of resources to

target those keywords that get no traffic or very less visitors. Even if you

optimize wisely for these keywords, they won’t boost your rankings. So always

look for the keywords with moderate and existence traffic numbers.

iMediadesign is a reputed digital marketing agency that offers cost effective

SEO service in Toronto.


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