REAL WORLD RESEARCH SECOND EDITION

REAL WORLD RESEARCH SECOND EDITION PowerPoint PPT Presentation


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Developing a summated rating (Likert) scale. Gather together a pool of items that appear to be related, to or important to the issue.Decide on a response categorization system.Ask a large number of respondents to check their attitudes to the list of statements.Obtain a total score for each respon

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REAL WORLD RESEARCH SECOND EDITION

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1. Chapter 10: Test and Scales REAL WORLD RESEARCH SECOND EDITION

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