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MARKETING IN NOT-FOR-PROFIT ORGANISATIONS

MARKETING IN NOT-FOR-PROFIT ORGANISATIONS. WITH // JIM BLYTHE. CHARITY TO LINK LONELY OLD PEOPLE WITH YOUNG VOLUNTEER VISITORS. What is the price for it?. What are we doing?. The volunteers spend time and love, donors give money.

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MARKETING IN NOT-FOR-PROFIT ORGANISATIONS

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  1. MARKETING IN NOT-FOR-PROFIT ORGANISATIONS WITH //JIMBLYTHE

  2. CHARITY TO LINK LONELY OLD PEOPLE WITH YOUNG VOLUNTEER VISITORS

  3. What is the price for it? What are we doing? The volunteers spend time and love, donors give money. We want to create companionships between young and old people. Where are we working? The volunteers visit the older people at their homes or in a cafe or restaurant. They can also meet at public places or take place in the cultural life.

  4. close Who are our stakeholders? far volunteers society at large old people neighbours families doctors donors local authority

  5. Sponsorship: • the relatives of the seniors in our programme • regional companies Our PR - campaign

  6. Ads at : internet • TV • the cover of the „Lesezirkel“ • serviettes at canteens • At exhibitions • In schools, offices, hospitals, retirement homes, churches, … • With posters and flyers Place of ads:

  7. SOME IDEAS FOR FLYERS AND AN INTERNETVIDEO

  8. INTERNET VIDEOSPOT

  9. Thank you for attention!

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