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PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION. Online content consumption has evolved from early experimentation to absolute dependency. 2010+. 1990s. 1995-2000. 2000-2006. 2006-2010. Web Dependency. Web Dependency. Information + Browsing. Distribution + Content.

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Portal of opportunity

PORTAL OF OPPORTUNITY


A content r evolution

A CONTENT (R)EVOLUTION

Online content consumption has evolved from early experimentation to absolute dependency

2010+

1990s

1995-2000

2000-2006

2006-2010

Web Dependency

Web Dependency

Information + Browsing

Distribution + Content

Communication + Searching

Networking + Sharing

Insight based on: The Driving Forces of Online Content Consumption, The Nielsen Company;Competitive Strategy In The Age Of The Customer, Forrester Research Inc.


From customer centric to customer obsessed

FROM CUSTOMER-CENTRIC TO CUSTOMER-OBSESSED

…the only successful strategy in the age of the customer is to become customer-obsessed—to focus your strategic decisions first and foremost on customer knowledge and retention.

Source: Competitive Strategy In The Age Of The Customer, Forrester Research inc


Supporting today s web dependency

SUPPORTING TODAY’S WEB DEPENDENCY

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Supporting today s web dependency1

SUPPORTING TODAY’S WEB DEPENDENCY

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And for brands

AND FOR BRANDS…

As more people shift time online, the companies best positioned to monetize this trend are companies that aggregate audiences.Laura Martin, Needham Co


Making brands part of the conversation

MAKING BRANDS PART OF THE CONVERSATION

Premium

content

Search

Connecting consumers to audiences and advertisers to content

Social

networks


Socially relevant

SOCIALLY RELEVANT


Portal of opportunity

SMART, UP-TO-THE-MINUTE CONTENT


Msn the perfect canvas to tell your story

MSN THE PERFECT CANVAS TO TELL YOUR STORY

Deliver advertising experiences for the right audience, at the right time, at scale


Creative at the core

CREATIVE AT THE CORE

THE SIDEKICK

THE BILLBOARD

THE PUSHDOWN

THE FILMSTRIP

…bring together the full range of the latest interactive tools and technologies, drawing on the robust capabilities of the Internet to deliver sight, sounds and motion, with social underpinnings—all at scale. Brands have wanted this to happen for a long time, and it is.Randall Rothenberg, CEO and President IAB

THE FILMSTRIP

THE SLIDER

THE PORTRAIT


Connecting across screens

CONNECTING ACROSS SCREENS

DAYTIME

EVENING

LATE NIGHT

When Mobile peaks

Focus on Xbox LIVE night owls

MSN® page visits pick up where Xbox LIVE ® usership tapers off

7% total PVs

25%

total Xbox LIVE users

6%

Combine screens to reach your audience with a consistent message throughout their day

20%

5%

15%

10%

4%

5%

3%

Source: Omniture, Mobile Page Views June1st – June 15, 2011; Nielsen NPM, April 2011. Measures by % of total page views and active users.

2%

1%


Connect at scale to the audience that is right for you

CONNECT AT SCALE TO THE AUDIENCE THAT IS RIGHT FOR YOU

50+

markets

27

languages

523m

unique users per month

400m

videos served

22bn

page views per month

21bn

minutes per month

Source: comScore Media Metrix, 3 Month Avg. Ending December 2011, Worldwide


Measuring impact impact and measurement samsung galaxy tab case study

MEASURING IMPACTIMPACT AND MEASUREMENTSAMSUNG GALAXY TAB CASE STUDY

PC campaign

15m+

Impressions

Messenger interaction panel

19%+

Interaction rate

Rich Media campaign on mobile

35%+

Interaction rate


Msn content evolved

MSN: CONTENT EVOLVED

Creative storytelling

Customer obsessed

Real-time,

agile content strategy

Best of the web

Innovating with advertisers


Msn your story starts here

MSN: YOUR STORY STARTS HERE


Appendix global reach

APPENDIX GLOBAL REACH

Microsoft Sites + Skype together reach more than 990 million consumers globally

Canada25m

Europe 309m

United States 187m

MEA 87m

Latin America 118m

Asia Pacific 279m

Source: comScore Media Metrix, December 2011


Appendix global reach1

APPENDIX GLOBAL REACH

Microsoft Sites + Skype together reach MORE audience than Facebook, YouTube, Yahoo! and AOL

Source: comScore Media Metrix, December 2011


Appendix the world is changing

APPENDIX THE WORLD IS CHANGING


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