ILHospitalJobs: A New Approach to Recruitment

2. ILHospitalJobs.com: A New Approach to Recruitment The Illinois Hospital Association has expanded its efforts to help member hospitals reach the most highly-qualified physicians, nurses and other health care professionals. Designed specifically for hospitals, ILHospitalJobs.comtargets qualified health care professionals and physicians in Illinois and surrounding states through an interactive career website with hospital profiles and a statewide job bank. Extensive marketing efforts help promote the participating hospitals and online job postings to health care professionals who are actively seeking employment. The goal is to provide health care professionals with the ability to research and apply to the hospital that best fits their experience, specialty and interest.

3. Today’s Staffing Challenges Hospitals face overlapping challenges of attracting the next generation of health care workers and retaining replacements for retiring workers while expanding to meet the needs of an aging population, new technological advancements and changes in health care delivery. As AHA’s report Workforce 2015 states, the key strategies to maintaining an adequate hospital workforce by number and skill are to:  1.  Redesign work processes and introduce new technologies to increase efficiency, effectiveness and employee satisfaction; 2.  Retain existing workers, including those able to retire; and 3.  Attract the new generation of workers.  To download the AHA study, click on the image:

4. Traditional Methods With advertising and recruiting fees costing tens of thousands of dollars each year, hospitals are looking for more efficient and effective outlets to help minimize these costs. Recruitment firms charge 20%-25% of a candidate’s first year salary for placement. For physician recruitment, the standard industry fee is $18,000 per physician placement. Costs can easily reach more than $1,500 for a single weekend job placement ad in a local newspaper or industry publication. By utilizingILHospitalJobs.com, costs are drastically reduced, and your hospital can expect a greater return on investment by marketing to specific qualified individuals instead of a generalized local market.

5. Niche Marketing is Key Niche sites are the most effective recruitment tool. Ten years ago, Monster and CareerBuilder were the lifelines of recruitment. Now, if a recruiter posts a $300/month job on Monster/CareerBuilder and receives 100 resumes from that posting, perhaps 5% are qualified. Targeted niche sites result in attracting a higher quality of applicants instead of a higher quantity. They are also much more cost-effective and typically do not charge on a posting-by-posting basis. Market Share Declines: Monster: From 11.4% in 2006 to 2.5% in 2009 CareerBuilder: From 14.9% in 2006 to 8.4% in 2009 Source - http://www.hreonline.com/HRE/story.jsp?storyId=298518557

6. ILHospitalJobs.com: Overview • Provides a direct link to qualified health care professionals, physicians and graduates seeking employment • Allows hospitals to market their facilities to top universities and residency programs • Reallocates hospital time and money from less effective forms of recruitment • Interactive website allows job seekers to apply for open positions directly into a hospital’s employment database or ATS • Promotes health care employment throughout Illinois • Assists hospitals in communities impacted by a shortage of health professionals • Offers a cost-effective service for financially constrained organizations

7. ILHospitalJobs.com: Advantages • Provides direct marketing to thousands of targeted health care professionals throughout the year • Saves hospitals thousands of dollars annually on recruitment costs • Markets to Illinois’ premier colleges, universities and residency programs • Attracts health care professionals on a local, statewide and national level • Tracks the number of visitors, job views and profile views as an ROI tool for each hospital • Compared to a recruitment agency, local advertising, meet and greets, or career fairs, ILHospitalJobs.com is a more cost-effective and efficient method to capture the target market

8. Marketing Your Hospital’s Jobs • Search engine optimization and marketing on major search engines (Google, Yahoo, Bing, MSN) • Cross-posting and exposure on job aggregator sites such as Indeed, Simply Hired, Juju, Jobs-to-Careers, TwitterJobSearch, and JobVolume • Social media exposure via Twitter, Facebook, LinkedIn, and MySpace • Links on university and college career boards and handouts at career fairs • Press announcements distributed through MarketWire, PRWeb, USHospitalCareers.com, and others • Presentations to university department directors • Direct marketing to state, local and national affiliated organizations and associations

9. Other Association Successes

10. Search Engine Marketing This was a standard Google search for Minnesota hospital jobs. Notice the first three sites that come up on the page. Our goal is to position ILHospitalJobs.com to be the number one resource to search and find Illinois hospital and health care jobs utilizing the same marketing approach.

11. Profile Overview • Facility overview and demographics • Picture or logo of hospital • Awards and recognitions • Social media integration • Applicant qualifications • HR contact information • Future goals • Links to jobs and hospital website • City and area attractions This is a sample screen shot. More information is on the profile page.

12. Program Details Annual Participation Fee • $1,875 – annual fee for a Hospital Profile and use of the Job Posting Board • Job Board includes unlimited job postings • Includes interactive Facility Profile Advertisement • Automatic job updating Register At: http://www.ilhospitaljobs.com/employer/register To participate, please contact Brian Bauer at 866-870-4885, ext. 801 or by email at bbauer@dsmadvantage.com.  For more information, contact Marsha Curtis at IHA at 630-276-5504 or mcurtis@ihastaff.org.