Entrepreneurship in Entertainment Technology

1. Entrepreneurship in Entertainment Technology Welcome!

2. Today’s Agenda • Startup Process • Ideas • Business Models • Market Research • Next Class

3. Presentations • Your Final Idea • Market Model • Market Opportunity

4. Startup Process

5. Game design process Idea Research Prototype Execute

6. Startupdesign process “Pivot” Idea Research Model Execute

7. ideas

8. “There is no market for ideas.” • - Tim Ferriss

9. “As long as I listen to my customers, I never need to have another original idea.” • - Niel Robertson

10. Share Your Ideas!

11. Where do ideas come from? • Your passion • Your expertise • How the world is changing • Observation

12. First ideas • email list of events • network server for the home • cryptographic storage on a Palm Pilot • feature in a game • web consulting company

13. Evaluating ideas • ADDITIVE • CREATE or ADD VALUE SUBTRACTIVE REDUCE PAIN

14. Additive or subtractive? • Spreadsoft – Fitty • Teeva – Addy • Wind-up – Ride Green • InfoGames – Corporate Training Games

15. Evaluating Ideas • Who is your customer? • Can the product be monetized? • How will people’s lives be changed?

16. Presentations • Your Final Idea • Market Research • Market Opportunity

17. Business Models

18. Startupdesign process Idea Research Model Execute

19. Four steps to epiphany Search Execution Customer Discovery Customer Validation Customer Creation Company Building

20. Business model canvas

22. PDI

23. DREAMWORKS

24. ZYNGA

25. Presentations • Your Final Idea • From the Business Model Canvas – your “Market Model”: Value Proposition Customer Segments Channels Revenue Streams • Market Opportunity

27. Market OPPORTUNITY

28. Evaluating Market Opportunities • Market type • Market size • Competition

29. Market type • New Product to Existing Market • New Market Segment • New Market • Mass Market • Niche Market

30. What type of market? • New market, new product, or new segment? • Mass or niche? • Spreadsoft – Fitty • Teeva – Addy • Wind-up – Ride Green • InfoGames – Corporate Training Games

31. Market size • Total Market Size • Available Market Size • Market Segments

32. Finding good data • socialbakers.com • blog.nielsen.com/us/en/ • company websites • …

35. Market size? • Spreadsoft – Fitty • Teeva – Addy • Wind-up – Ride Green • InfoGames – Corporate Training Games

36. Competition • Direct Competition • In-Direct Competition

37. Next Class

38. Presentations • Your Final Idea • From the Business Model Canvas – your “Market Model”: Value Proposition Customer Segments Channels Revenue Streams • Market Opportunity • Estimate the market size for your product • Dollars • Customers • Direct and Indirect Competition

39. Resources

40. Resources • Pages 1-60 in “Do More Faster” – Theme 1: Idea and Vision • Slide presentation: steveblank.com/2010/11/15/creating-startup-success-customer-development-business-model-design/ • Book – “Business Model Generation” www.businessmodelgeneration.com/ www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf