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Competitive Advertising Review

Competitive Advertising Review. Emma Howie July 28, 2011. Objectives & Methodology. Search for competitive advertising activity in 2010-2011 through a variety of local magazines. Discover the basis of what our competitors are doing in regards to magazine advertisements, creatively.

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Competitive Advertising Review

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  1. Competitive Advertising Review Emma Howie July 28, 2011

  2. Objectives & Methodology • Search for competitive advertising activity in 2010-2011 through a variety of local magazines. • Discover the basis of what our competitors are doing in regards to magazine advertisements, creatively. • Observe in what ways we are strong and how we can adjust our creative campaign in order to produce more traffic and sales. • Competitive set includes:

  3. Highlights • All showrooms except for Ferguson put a higher focus on products and fixtures opposed to a “face” to the brand and customer service. • All showrooms creatively show quality brands in their advertisements. • All showrooms have multiple different magazine advertisements and show different types and styles of bathrooms

  4. Designer Bathowned by Salem plumbing supply

  5. -Celebrating 65 Years -The Best of Northshore -Best of Boston Home 2009 < Special Deals: For every $1000 spent, get $100 off ^ Awaken Your Imagination Experience Our Showroom

  6. Kitchen & bath galleryowned by supply new England

  7. < Visit our gallery to view stunning displays and home environments to help you envision your own “Picture Perfect” kitchen or bath Highlights key brands and expands off of bolded phrase Nothing speaks elegance and invites sheer relaxation better than a bathroom by Kohler ^

  8. Waterspot Showroomsowned by ardente

  9. <Your home is more than faucets and fixtures Unique choices. Beautifully served ^ 4 Locations and contact information Exclusive collections >

  10. Ferguson bath, kitchen & lighting gallery

  11. You’ll find the largest range of quality brands, a symphony of ideas, and a trained consultant to help orchestrate your dream Please visit our showroom for personalized professional service ^ < Delivering Your Dream

  12. Look book 2011 R.I. Kitchen & Bath Metropolitan Bath Porcelanosa

  13. The Bath Showcase Majestic Kitchens & Baths Snow and Jones

  14. Apex Kitchens & Baths Frank Webb’s Bath Center Lifestyle

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