Introduction to the NHS brand. What does this presentation cover?. Background to the NHS brand - and why it is important Getting it right – an overview of the corporate identity guidelines Further information and support. Background to the NHS brand.
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Introduction to the NHS brand
* Compiled from MORI research
The NHS brand plays a crucial role in doing this
Consistent use of the NHS brand
Getting it right -An overview of the corporate identity guidelines
All NHS services,
(Non-legal - accountable to
one or more statutory organisation)
No new logos to be developed within the NHS as they