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Chapter Websites and Emails

Chapter Websites and Emails. Advance IU Marketing Sarah Anderson and Jessica Parry. Emails. Emails galore. What are alumni receiving?. 100 emails/month. The downfall of too many emails. Research has shown that an increase in email sends = Decrease in open rates

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Chapter Websites and Emails

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  1. Chapter Websites and Emails Advance IU Marketing Sarah Anderson and Jessica Parry

  2. ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS Emails

  3. ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS Emails galore • What are alumni receiving? 100 emails/month

  4. ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS The downfall of too many emails • Research has shown that an increase in email sends = • Decrease in open rates • Decrease in click through rates • Increase in unsubscribe rates

  5. ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS Taking care of our audience • Starting September 1 • Send (at most) 2 emails per month per chapter • Initiate email calendar • Work with ASC’s to create an email

  6. ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS Create fewer, more effective emails • Increase your open and click through rates • Instead of email, consider using other marketing methods • Facebook • Twitter • Flickr • Good ole’ mail or personal contacts

  7. ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS Email calendar • All chapters will have a scheduled send week. • The actual send date will be determined when you request a new email.

  8. ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS How to request a new email • Email chapweb@indiana.edu to request an email. • Your ASC (Alumni Services Coordinator) will remind you of your designated send week and help determine which day will be best to send. • Your ASC will assist you in collecting all the content and images needed to your email. • Marketing will create, code, and send your email.

  9. ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS Email evaluation • We will be evaluating the new process mid-February. • How are we doing? • Email stats (opens, clicks, unsubs…) for each chapter.

  10. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER Chapter websites

  11. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER Strategy & Architecture • IUAA website voice and tone • http://alumni.indiana.edu/styleguide/ • Chapter websites content strategy • 1 second • 10 seconds • 2 minutes

  12. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER Behind the scenes

  13. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER “After”

  14. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

  15. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER Live sites • 44 currently live • New navigation items = new content • Good examples: • Chicago chapter http://alumni.indiana.edu/chapters/chicago/ • Monroe County http://alumni.indiana.edu/chapters/monroe/ • D.C. http://alumni.indiana.edu/chapters/dc

  16. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER Review process • Submit all changes to your liaison, per the instructions sent to you via email. • One document • Write to fit the template

  17. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER Calendars

  18. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER New format

  19. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER New process • Email calendar updates to chapweb@indiana.edu. • ASC makes updates directly to calendar • Calendar entries appear on your chapter website automatically.*If a registration form is needed, that will be your calendar entry. ASC will request form for you. Request the form by emailing chapweb@indiana.edu.

  20. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER Calendar item checklist • Best to include all updates in one request. • Be sure to include: • Event name • Date, time • Location (with address) • Contact person • Details about the event. At least one sentence of description, preferably more.

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