American Eagle Application. Estella Yu, Sarah Rhodes, Jordan Lindsey, Nicole Zientek. Adobe 2013 Retail Apps & Buying Habits (511 smartphone shoppers) Google 2013 Mobile In-Store Shopping Survey (1507 smartphone shoppers) AE Survey monkey (21 smartphone users). 95%.
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American Eagle Application
Estella Yu, Sarah Rhodes, Jordan Lindsey, Nicole Zientek
Like the idea of a pick-up in store option
Influenced by friends. (social media)
Use phone in-store for help. (location)
Favor buying Style Mixer outfits. (added feature)
Value money saving offers on app. (emphasize deals)
Receive notifications when you
are close to an AE store
Location-Based Text Message Ads Get a Major Boon
Get a mystery coupon when you walk in. With the location services enabled, the app will automatically know when you enter an AE location