American Eagle Application. Estella Yu, Sarah Rhodes, Jordan Lindsey, Nicole Zientek. Adobe 2013 Retail Apps & Buying Habits (511 smartphone shoppers) Google 2013 Mobile In-Store Shopping Survey (1507 smartphone shoppers) AE Survey monkey (21 smartphone users). 95%.
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Estella Yu, Sarah Rhodes, Jordan Lindsey, Nicole Zientek
Like the idea of a pick-up in store option
Influenced by friends. (social media)
Use phone in-store for help. (location)
Favor buying Style Mixer outfits. (added feature)SURVEY RESEARCH
Value money saving offers on app. (emphasize deals)
Our survey results indicated that 81% of like the idea of buying outfits made in the Style Mixer.
are close to an AE store
Location-Based Text Message Ads Get a Major Boon
Get a mystery coupon when you walk in. With the location services enabled, the app will automatically know when you enter an AE location
We found that the Instagram contest idea was well-liked by many because it would provide customers with a chance to win extra deals and promotions.