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American Eagle Application. Estella Yu, Sarah Rhodes, Jordan Lindsey, Nicole Zientek. Adobe 2013 Retail Apps & Buying Habits (511 smartphone shoppers) Google 2013 Mobile In-Store Shopping Survey (1507 smartphone shoppers) AE Survey monkey (21 smartphone users). 95%.

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American Eagle Application

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American eagle application

American Eagle Application

Estella Yu, Sarah Rhodes, Jordan Lindsey, Nicole Zientek

Survey research

  • Adobe 2013 Retail Apps & Buying Habits (511 smartphone shoppers)

  • Google 2013 Mobile In-Store Shopping Survey (1507 smartphone shoppers)

  • AE Survey monkey (21 smartphone users)


Like the idea of a pick-up in store option

Influenced by friends. (social media)

Use phone in-store for help. (location)

Favor buying Style Mixer outfits. (added feature)


Value money saving offers on app. (emphasize deals)



Pick up in store option

Axure Prototype

  • Users can make purchases on app and pick them up at a store

  • 95% we surveyed favored having this option available

  • Save on shipping costs

  • Give users mobility on when and where they can receive purchases

Pick up in-store option

Scenario 1

  • After opening the app, Jenny begins shopping

  • She clicks on the “Women” section, and locates, “tops”.

  • She then find the shirt and adds it to her bag and continues to check out

  • Since, she already has an account and is in a hurry, Jenny decides to purchase the top. Instead of shipping it to home, she chose the option to “Pick Up-In-Store”

Scenario 1

Style mixer instagram

  • Our survey results indicated that 81% of like the idea of buying outfits made in the Style Mixer.

  • 87% of those surveyed indicated that they would like social media to be incorporated into the app.

  • 67% of those surveyed said that they would like the app to feature coupons and special savings.

    • Many said in comments that they would like to see savings done through the use of Instagram

Style Mixer & Instagram

Scenario 2

  • Sally is using the Style Mixer

  • She finds a shirt and jeans that she likes, so she chooses them for her outfit

  • She then finds a pair of boots and a scarf that complements her shirt and jeans, so she adds them to her outfit

  • After completing her outfit, she shares it on Instagram to enter the #Sweaterweather contest

Scenario 2

Ae instagram style mixer competition


American eagle application





American eagle application





Ae location push notifications


American eagle application

Receive notifications when you

are close to an AE store

Ping Mobile

Location-Based Text Message Ads Get a Major Boon

American eagle application

Get a mystery coupon when you walk in. With the location services enabled, the app will automatically know when you enter an AE location

Final results

  • We found that the Instagram contest idea was well-liked by many because it would provide customers with a chance to win extra deals and promotions.

  • We found that our app was easy to navigate through, and the design was simple, yet tasteful.


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