American eagle application
Download
1 / 24

American Eagle Application - PowerPoint PPT Presentation


  • 83 Views
  • Uploaded on

American Eagle Application. Estella Yu, Sarah Rhodes, Jordan Lindsey, Nicole Zientek. Adobe 2013 Retail Apps & Buying Habits (511 smartphone shoppers) Google 2013 Mobile In-Store Shopping Survey (1507 smartphone shoppers) AE Survey monkey (21 smartphone users). 95%.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' American Eagle Application' - anoki


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
American eagle application

American Eagle Application

Estella Yu, Sarah Rhodes, Jordan Lindsey, Nicole Zientek


Survey research

95%

Like the idea of a pick-up in store option

Influenced by friends. (social media)

Use phone in-store for help. (location)

Favor buying Style Mixer outfits. (added feature)

SURVEY RESEARCH

Value money saving offers on app. (emphasize deals)


Scenarios
Scenarios shoppers)


Pick up in store option

Axure shoppers) Prototype

  • Users can make purchases on app and pick them up at a store

  • 95% we surveyed favored having this option available

  • Save on shipping costs

  • Give users mobility on when and where they can receive purchases

Pick up in-store option


Scenario 1

  • After opening the app, Jenny begins shopping shoppers)

  • She clicks on the “Women” section, and locates, “tops”.

  • She then find the shirt and adds it to her bag and continues to check out

  • Since, she already has an account and is in a hurry, Jenny decides to purchase the top. Instead of shipping it to home, she chose the option to “Pick Up-In-Store”

Scenario 1


Style mixer instagram

  • Our survey results indicated that 81% of like the idea of buying outfits made in the Style Mixer.

  • 87% of those surveyed indicated that they would like social media to be incorporated into the app.

  • 67% of those surveyed said that they would like the app to feature coupons and special savings.

    • Many said in comments that they would like to see savings done through the use of Instagram

Style Mixer & Instagram


Scenario 2

  • Sally is using the Style Mixer buying outfits made in the Style Mixer.

  • She finds a shirt and jeans that she likes, so she chooses them for her outfit

  • She then finds a pair of boots and a scarf that complements her shirt and jeans, so she adds them to her outfit

  • After completing her outfit, she shares it on Instagram to enter the #Sweaterweather contest

Scenario 2


Ae instagram style mixer competition
AE INSTAGRAM STYLE MIXER COMPETITION buying outfits made in the Style Mixer.


< buying outfits made in the Style Mixer.

>

<

>


< buying outfits made in the Style Mixer.

>

<

>


Ae location push notifications
AE LOCATION PUSH NOTIFICATIONS buying outfits made in the Style Mixer.


Receive notifications when you buying outfits made in the Style Mixer.

are close to an AE store

Ping Mobile

Location-Based Text Message Ads Get a Major Boon


Get a mystery coupon when you walk in. buying outfits made in the Style Mixer.With the location services enabled, the app will automatically know when you enter an AE location


Final results

FINAL RESULTS


ad