Intro to Film Analysis and Theory (but first, a brief overview of Cultural Studies). o verview of the “Introduction” from Film Analysis , edited by Jeffrey Geiger, 2005, Norton Press, NYC (with some stuff from JC thrown in here and there). Standard Cultural Studies Critical Approaches.
overview of the “Introduction” from Film Analysis, edited by Jeffrey Geiger, 2005, Norton Press, NYC (with some stuff from JC thrown in here and there)
Sign = Signifier + Signified
Signifier = the word or speech sound (rain)
Signified = mental concept (the concept of water droplets falling from the sky)
Iconic: (physically resembles what it “stands for”)
Indexical: (“A” points to “B”)
Symbolic: (arbitrary connection)
Denotation = Literal Meaning (1st level of signification) -- that ring is literally compressed carbon encased in platinum.
Connotation = Cultural Meaning (2nd level of signification) – that ring represents love, engagement, commitment
Ideology = a system of ideas and ideals
Ideological Critique looks at cultural power and is focused on how meaning maintains the social order
Social relationships are based on domination and injustice and these are seen as natural and inevitable by those who benefit least.
Hegemony = process through which a group is able to claim, through consent, leadership or power throughout a society – it is not domination.
Discourse = all forms of talk and texts
Discourse analysis interested in texts themselves, rather than seeing texts as a way of “getting at” some reality behind the discourse