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Social Validity

Social Validity. Wolf (1978). JABA Social Validity: The Case for Subjective Measurement or How Behavior Analysis is Finding Its Heart An excerpt…. Social Validity. Refers to the degree that behavior-change efforts impact favorably upon consumers Sometimes also called

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Social Validity

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  1. Social Validity

  2. Wolf (1978) • JABA • Social Validity: The Case for Subjective Measurement or How Behavior Analysis is Finding Its Heart • An excerpt…

  3. Social Validity • Refers to the degree that behavior-change efforts impact favorably upon consumers • Sometimes also called • Clinical importance, significance • Applied importance, significance • Qualitative change • Ecological validity • 3 elements of an intervention that can be assessed for social validity • GOALS • PROCEDURES • OUTCOMES • Carr, Austin, Britton, Kellum, and Bailey (1999) found that social validity measures were • Reported in less than 13% of articles in JABA

  4. Measuring Social Validity • Normative comparisons • Observe people who are considered competent and identify appropriate target behaviors • Used for comparison after treatment • Consumer Evaluations • Ask consumers to give their opinions • Used to establish/evaluate important and acceptable • Goals – but consider that source may not know • Procedures – who will be implementing them in the natural environment? Who will have influence to impede them? • Outcomes • Who are the consumers?

  5. Who Are the Consumers of an Intervention? • Direct Consumers (directly receive tx) • Client/Participant • Family • Teacher(s) • Indirect Consumers (strongly affected by tx) • Family • Teacher(s) • Funding source • Members of Immediate Community • Neighbors • Friends • Members of Extended Community • People in the community who don’t know the participant

  6. Measuring Social Validity • Videotape performance before and after tx to evaluate if clinically significant change • Interviews/Questionnaires/Rating Scales • May be helpful to have someone else assess or ask to mail in anonymously • Intervention Rating Profile • 15-item Likert-type scale for assessing acceptability of classroom interventions • Treatment Acceptability Rating Form • 20 Qs for parents to rate acceptability of txs in outpatient clinic • Treatment Evaluation Inventory (TEI) • Treatment Evaluation Inventory – Short Form (TEI-SF)

  7. Ingersoll and Schreibman (2006)

  8. Jones, Carr, and Feely (2006)

  9. Issues with Subjective Evaluations • Subjective opinions often don’t correspond with actual behavior • Don’t just choose evaluators who are likely to approve of your goals, procedures, and outcomes • Identify who is in the group and why this group is relevant to the issue you’re assessing

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