Five easy and inexpensive ways to promote your business
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FIVE EASY AND INEXPENSIVE WAYS TO PROMOTE YOUR BUSINESS. Elaine Regus ERPR www.erpr.biz. 1. 30-Second Sound Bite. Response to “What do you do?” I nformally written and memorized Tailor it to your target customers Focus on benefits you provide your customers Include your business name

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FIVE EASY AND INEXPENSIVE WAYS TO PROMOTE YOUR BUSINESS

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Five easy and inexpensive ways to promote your business

FIVE EASY AND INEXPENSIVE WAYS TO PROMOTE YOUR BUSINESS

Elaine RegusERPRwww.erpr.biz


1 30 second sound bite

1. 30-Second Sound Bite

  • Response to “What do you do?”

  • Informally written and memorized

  • Tailor it to your target customers

  • Focus on benefits you provide your customers

  • Include your business name

  • Include the main product or service you provide


30 second sound bite cont

30-Second Sound Bite Cont.

  • Avoid big words, technical words, jargon or slang.

  • Make the tone conversational.

  • Once you write it, make sure you use it at every opportunity. The more you practice, the more comfortable you’ll feel saying it.

  • Use it to start a dialogue not a monologue.


2 create a website

2. Create a Website

  • Websites today are as common as business cards.

  • Many online web hosts offer step-by-stepinstructions to help you design your own website using a few easy tools for just a few dollars a month.

  • http://smallbusiness.yahoo.com; www.godaddy.com; www.citymax.com; www.homestead.com; www.quickbizsites.com


Domain name

Domain Name

  • Start by choosing a domain name.

  • Shorter is better.

  • Use your business name if it is availabl.e

  • If not, try for an abbreviated version or something close.


B asic website content

Basic Website Content

  • Home page; About Us; Products or Services and Contact Us

  • Optional pages: Case Studies; Testimonials; Portfolio; Newsletter; Company History

  • Keep it simple and uncluttered.

  • Aim at your target customers.

  • Focus on benefits instead of services.

  • Include your business name, logo, tagline if you have one, address, phone number, fax number and email address on every page.


Home page

Home Page

  • Introduce yourself.

  • Pick three main benefits your company provides.

  • Briefly describe how each one can improve your customers’ lives or businesses.

  • Use informal, conversational language

  • Speak to the customer.


Products services page

Products/Services Page

  • Describe your three main products and/or services.

  • Include product photos.

  • Give the customer a reason to get excited about your products or services.

  • Tell them the one thing special about your business that sets you apart from the competition.


Contact us page

Contact Us Page

  • Tells potential customers how to reach you to place an order or for more information.

  • Always include a Call to Action.

  • Calls to Action can be simple: Call today or Visit our store.

  • Offer potential customers a benefit such as a discount, a free product or a booklet.

  • Make sure to include: your business name, logo, tag line if you have one; address; phone number; fax number and email address.


3 write a media release

3. Write a Media Release

  • Media releases help promote your business, reinforce your legitimacy and attract new customers.

  • News can include: Grand opening; New product or service; Changes in location or products; Website launch; Awards/recognition; New hires; Hosting an event

  • Include: Who, What, When, Where, Why, How, How Much and Why Should I Care.


Writing tips

Writing Tips

  • Keep it simple and direct.

  • Limit it to one page.

  • Good quality photos increase the odds that your release will get published.

  • Include all contact information.

  • Be newsy, not salesy.


Release distribution

Release Distribution

  • Your own website, newsletter or blog

  • Facebook and LinkedIn

  • Email

  • Free online media release distribution sites

  • Local newspapers

  • Magazines

  • Trade publications

  • Business journals

  • Association newsletters


4 email marketing

4. Email Marketing

  • It’s cheaper than direct mail, newspaper, radio or TV ads.

  • A variety of companies like Constant Contact help you design professional-looking emails at very low cost.

  • Keep it simple and brief.

  • Personalize it to the individual customer.

  • Subject line needs to be catchy.


Email marketing types

Email Marketing Types

  • Newsletters

  • Promotions

  • Events

  • Coupons

  • Specials


5 networking

5. Networking

  • Always have your business card handy

  • Make sure friends, family and people you meet socially know what you do.

  • Marketing Expos

  • Chamber of Commerce events

  • Networking is a two-way street

  • Use it to build relationships

  • Work it!


Finally

Finally

  • If you’re still intimidated by the process or don’t think you have the time for these do-it-yourself techniques, contact a professional writer, graphic artist or website designer.

  • Their services are tax deductible.

  • The benefits are priceless!


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