Creative use of advertising and promotion
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Creative Use of Advertising and Promotion - PowerPoint PPT Presentation


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Creative Use of Advertising and Promotion. It Pays to Advertise!. Promotion Includes. Publicity - any commercial news covered by the media that boosts sales but for which the small business does not pay.

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PowerPoint Slideshow about ' Creative Use of Advertising and Promotion' - anja


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Presentation Transcript

Promotion includes
Promotion Includes...

  • Publicity - any commercial news covered by the media that boosts sales but for which the small business does not pay.

  • Personal selling - the personal contact between sales personnel and potential customers resulting from sales efforts.

  • Advertising - any sales presentation that is nonpersonal in nature and is paid for by an identified sponsor.


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