Due This Week: Unit 6 – Promotion – Vocab & Assess – Chap 17 & 18 – Due Friday! Field Trip Thursday – Please look nice !. Week March 17, 2014 – March 21, 2014. Marketing.
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March 17, 2014 – March 21, 2014
DECA NEWS:Bowling at Splitsville with your DECA Chapter! Wednesday, March 26 – Meet your DECA Officers there at 6:30pm ($6.50/person includes one game and shoes – bring extra for food)Join us! Meet in Middle, Relay, Officer Intent, Scholarship forms available now!
What are two types of Promotion? Define each type.
☞Point of the Day: Promotion is persuasive communication that informs persuades and reminds.
We are what we repeatedly do. Excellence, therefore, is not an act but a habit.- Aristotle
Magic Monday Morning – Manners Moment
The best way out is always through.- Robert Frost
What are the six steps in developing a Promotional Mix?
☞Point of the Day: The 5 types of Promotion are Personal Selling, Advertising, Direct Marketing, Sales Promotion, and Public Relations.
Tough Tuesday – Name that Company
Do not wait to strike till the iron is hot; but make it hot by striking.- William B. Sprague
What is Product Placement? Give an example you have encountered.
☞Point of the Day: Public Relations – PR – enable an organization to influence a target market.
Wicked Work Wear Wednesday & Role Play Day!
Great spirits have always encountered violent opposition from mediocre minds. - Albert Einstein
What are the four key elements of Visual Merchandising?
☞Point of the Day: Sales Promotions are incentives to encourage customers to buy products or services.
Thundering Thursday – Share a Weird Fact today!
Whether you think you can or think you can’t, you’re right.- Henry Ford
What are the five steps to create a Display?
☞Point of the Day: Visual Merchandising is the physical elements to project an image to customers.
Foxes Friday - The Week’s Wrap-Up & Good News!
Chap 17 Assess – Pg413# 2-9
Chap 18 Assess – Pg435# 2-9
Examine the concept of promotional mix.
Identify the promotional mix of an existing product or service.
Describe the technological tools and methods used to market goods and services.
Compare the benefits of various types of promotional media.
Identify components of print ads.
Prepare an advertisement that encompasses knowledge of the marketing mix.
Explain the concept of visual merchandising.
Explain advertising campaigns.
Create a press release and related media materials.
Explain the concepts of push and pull as they apply to an existing product or service.
Describe ethical issues related to promotion.
CTE Competencies Linked to SOLs