Due This Week: Chapter 19 & 20 Vocab & Reviews due Friday! Abstract #3 Due Friday! Begin work on your Project! – Due Thursday, April 3, 2014. Week March 24, 2014 – March 28, 2014. Marketing.
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Due This Week:
Chapter 19 & 20 Vocab & Reviews due Friday!
Abstract #3 Due Friday!
Begin work on your Project! – Due Thursday, April 3, 2014
March 24, 2014 – March 28, 2014
DECA NEWS: Bowling at Splitsville with your DECA Chapter! Wednesday, March 26 – Meet your DECA Officers there at 6:30pm ($6.50/person includes one game and shoes – bring extra for food) Join us! Meet in Middle, Relay, Officer Intent, Scholarship forms available now!
What is Advertising?
☞Point of the Day: Advertising is everywhere!
Your greatest possession is the 24 hours you have ahead of you. How will you spend it?
Magic Monday Morning – Manners Moment
The art of being wise is the art of knowing what to overlook.
What are the four general categories of Advertising Media?
☞Point of the Day: Media are the agencies, means, or instruments used to convey advertising messages to the public.
Tough Tuesday – Name that Company
For each day – ask yourself three questions – What is required of me?
What are the six forms of Print media listed in your book?
☞Point of the Day: Media rates are defined in terms of time and space.
Wicked Work Wear Wednesday & Role Play Day!
What gives me the greatest return?
What are the two forms of Broadcast Media listed in your book?
☞Point of the Day: The CPM rate is the cost of exposing 1000 readers to an advertisement.
Thundering Thursday – Share a Weird Fact today!
What gives me the greatest reward?
What are other Advertising Media listed in your book?
☞Point of the Day: Advertising agencies are independent businesses that specialize in developing ad campaigns and crafting ads for clients.
Foxes Friday - The Week’s Wrap-Up & Good News!
Chapter 19 Assess – Page 461 #2-9
Chapter 20 Assess – Page 483 #2-9
Examine the concept of promotional mix.
Identify the promotional mix of an existing product or service.
Describe the technological tools and methods used to market goods and services.
Compare the benefits of various types of promotional media.
Identify components of print ads.
Prepare an advertisement that encompasses knowledge of the marketing mix.
Explain the concept of visual merchandising.
Explain advertising campaigns.
Create a press release and related media materials.
Explain the concepts of push and pull as they apply to an existing product or service.
Describe ethical issues related to promotion.
CTE Competencies Linked to SOLs
The Authentic Problem:
“The Marketing Classes at King George High School have just received an interesting challenge! The Fredericksburg Expo and Convention Center has been chosen as a possible host for the 2013 International Franchise Trade Show. This Trade Show is expected to generate up to 5,000 room-night bookings in area hotels and bring Franchise Opportunities to many perspective entrepreneurs in the Fredericksburg Region. The Center hopes this show would promote business in the Region, bringing more retail and service businesses to our growing area. This trade show of franchise opportunities would provide for regional business people and entrepreneurs to investigate and open new businesses. Because of the growth in the region, new business ventures in a variety of areas are in great demand by the growing population. By bringing all of these opportunities to one location, it would provide a “smorgasbord of possibilities” for the entrepreneurs.
The Marketing students have been asked by the Center to design the advertising campaign that will be used to promote the trade show. The Marketing students have also been asked to develop the advertising campaigns for the other shows on the Center’s calendar. What an exciting opportunity! Let’s get started!”