Presents

1. Technical Software Services Presents

2. MAX-Outdoorhas been developed as a logical extension to the Technical Software Services product range and in response to market demand, both from suppliers and consumers of outdoor advertising. • MAX-Outdoorwas pioneered by vendors in Australia and by advertising agencies - on behalf of multinational advertisers - in South East Asia. MAX-Outdoorrepresents the mutual requirements of advertiser, agency and vendor and includes the comprehensive media knowledge that Technical Software Services has built up over the last decade. • MAX-Outdoorcreates a vehicle through which advertisers and agencies see outdoor as a credible component of the media mix. • One important component that came from the Technical Software Services analysis was the agencies need to evaluate outdoor signage in a non subjective environment and to choose outdoor sites specifically because they met the needs of the client and the advertising brief not purely on the basis of availability. • Technical Software Services, in conjunction with the agencies and outdoor vendors in Australia designed and developed MAX-Outdoorto facilitate the marketing and management of outdoor media.

3. MAX-Outdoornow provides advertisers and suppliers with all they need for successful outdoor advertising - full site management, sales optimisation and a revenue management system for advertising agencies, suppliers and buyers of outdoor advertising, contract management through to material posting, and financial management for both clients and landowners. • MAX-Outdoorutilises an open client-server windows platform with full relational database inventory management and reporting functions as well as state-of-the-art digital audio-visual presentation facilities. • MAX-Outdooroffers a comprehensive management reporting suite featuring full inventory management tools, avails enquiries to a high degree of specification and a range of revenue and occupancy data. • MAX-Outdoorincorporates all of the business requirements associated with outdoor advertising, from the preparation and yield optimisation of sales proposals, through confirmation of orders, material posting of sites and post confirmation output, along with client invoicing, creditor payments and cost management tools. • MAX-Outdooroffers total control over the outdoor inventory, with monitoring of both landowners and clients, as well as competitive agency inventory and performance. Local area authority and outdoor advertising restrictions are noted alongside which allows avails and proposals to be prepared with potential conflicts in mind.

4. MAX-Outdoornow provides advertisers and suppliers with all they need for successful outdoor advertising - full site management, sales optimisation and a revenue management system for advertising agencies, suppliers and buyers of outdoor advertising, contract management through to material posting, and financial management for both clients and landowners. • MAX-Outdoorutilises an open client-server windows platform with full relational database inventory management and reporting functions as well as state-of-the-art digital audio-visual presentation facilities. • MAX-Outdooroffers a comprehensive management reporting suite featuring full inventory management tools, avails enquiries to a high degree of specification and a range of revenue and occupancy. • MAX-Outdoorincorporates all of the business requirements associated with outdoor advertising, from the preparation and yield optimisation of sales proposals, through confirmation of orders, material posting of sites and post confirmation output, along with client invoicing, creditor payments and cost management tools. • MAX-Outdooroffers total control over the outdoor inventory, with monitoring of both landowners and clients, as well as competitive agency inventory and performance. Local area authority and outdoor advertising restrictions are noted alongside which allows avails and proposals to be prepared with potential conflicts in mind.

5. MAX-Plus Outdoor – allows collation of all relevant data on a suppliers or users Outdoor Inventory into a central source MAX-Plus Outdoor – displays in full screen, 16 million colour photographic form & in full motion broadcast video MAX-Plus Outdoor – allows direct proposal, contract & invoice generation MAX-Plus Outdoor – allows easy and immediate generation of occupancy, sales & management reports

6. MAX-Plus Outdoor– allows quick and easy “Package” building across large and multiple outdoor inventory types • MAX-Plus Outdoor– includes its own Production module that can be used for both internal or external production methods • MAX-Plus Outdoor– can link directly into an existing financial package eliminating the need for double entry • MAX-Plus Outdoor– can be tailored around your needs and your business

7. MAX-Plus Outdoor • Consists of the following modules • REGISTRATION – which is the data entry module allowing the entry of all relevant data. • SALES – consisting of all sales related functions such as proposals and contracts. This module also contains production details. • REPORTING – the module that contains the many many reports that Max-Plus Outdoor can quickly and accurately generate. • SYSTEM – other data areas such as security and foreign exchange entry.

8. REGISTRATION / Data Entry • Consists of these sub-menus • Client Information / Contacts • Contractor Information • Special Packages setups • Regional Information • Route Descriptions & Information • Site Navigator • Staff Details • Staff Teams details & setups

9. REGISTRATION / Data Entry • SITE NAVIGATOR– is our entry point for inventory data entry. It is fromhere that we can select the type of inventory such as Poster, Subway, Train, Bus Shelters, Bus, etc to begin the data entry process. • Lets look at an example of a Poster data entry

10. Physical & Sales Address Site Photograph Angle of Vision, Deflects, Obstructions Display Sizes

11. Proximities & Restrictions

12. Rate Card Details Site Lighting Details Site Rating & Description

13. Route Details – including Road Types, Traffic Counts & Traffic Details

14. An “on-the-road” Sales Tool with Full Motion Broadcast Video

15. SALES • Consists of these sub-menus • Campaign Summary • Invoicing • Site Leasing Details • Lessor Payments • Production Details/Summary

16. SALES • CAMPAIGN SUMMARY– is our set up area for our campaign details. It is also from here that we will use Query Optimizer to help in our search for the best inventory to meet our Clients needs. • Lets look at an example of building a Campaign Summary

17. Campaign Summary – Sales & Proposals Contracts & Invoicing

18. Query Optimization – Advanced Search & Find Query Functions

19. REPORTS • Consists of these reporting functions • Advertisers Report • Availabilities • Occupancy • Contract Report • Sales Reports • Orders Due for Renewal Report Are just to name a few Some of these reports we can design for you and others we may link direct to your existing templates

20. REPORTS • Consists of these reporting functions • Advertisers Report • The report criteria are designed to be as flexible as possible giving you a wide and varied information selection

21. SYSTEM • The back-end data entry area. • It is this module that we find the admin data entry details. • Industry Groups • Preferences • Foreign Currency • Security Are just to name a few

22. User Friendly • Easy to Learn • Inventory Maintenance • Proposals, Contracts & Invoicing • An ‘on the road’ Sales Tool • Packages & Production • Sales & Management Reporting • Windows User Interface • 32 Bit Functionality • Sybase SQL DataBase Power • Server or Stand Alone • 16 Million Colour • Full Motion Video • Safe & Secure