1 / 14

Local Community Stakeholders Group

Local Community Stakeholders Group. Todd Rogers Dave Finanger Tom Staples Kyle Risan Scott Durham. Exploring the Relationship Between the UWB Brand and the Local Community.

anisa
Download Presentation

Local Community Stakeholders Group

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Local Community Stakeholders Group • Todd Rogers • Dave Finanger • Tom Staples • Kyle Risan • Scott Durham

  2. Exploring the Relationship Between the UWB Brand and the Local Community • In order to better understand the interaction between the local communities and the UWB brand, we conducted surveys and administered questionnaires to both the local governments and local businesses. • We feel that a healthy relationship between the local community and UWB involves awareness, participation and understanding by both parties. Without positive interaction between the University and its surrounding neighbors, neither will flourish successfully. • By conducting this study we hope to evaluate the status of this relationship, and what can be done to bring it to the desired level.

  3. Introduction • Branding UWB -Local Governments -Local Small Businesses

  4. Local Governments Methodology • Personal interviews of Public Officials -Jeanette Brighton (PIO North Shore Chamber Leadership) -Bill Trim (Mill Creek Director Community development) -Bill Wiselogle (Director Community Development Bothell) -Dale Preboski (PIO Everett)

  5. Findings: Local Governments Awareness: • UWB committees worked well to inform the public before the new campus was built. The community has been impressed with the appearance of the new facility. • With the exception of Everett, the community leaders we contacted said they were aware of and involved in the planning of the new campus. • Communities closer to the campus expressed a higher awareness of the University and its programs.

  6. Findings: Local Governments Perceptions: • Community response to the campus has been unanimously positive. • The community still has a mixed perspective (University image vs. Community College). • There is a belief that the addition of a University helps the image of the entire area, making it well balanced. • “The new campus has instilled a sense of pride in the community…I’m still amazed at how nice the facility looks.” - Bill Wiselogle, Director, Community Development, Bothell

  7. Findings: Local Government Perceptions • Increased traffic has not been seen as a major problem. • Local merchants are anticipating more foot traffic from the nearby campus eventually.

  8. Findings: Local Government Credibility • We received mixed responses. Some community leaders thought that the UWB was in no way a “watered down” version of the university, and that sharing a campus with CCC only enhanced the CC’s image. • Others thought of the two schools as one and the same, with students attending CCC for two years, then UWB for two years and thinking the difference was largely inconsequential. • “UW Bothell has the appearance of being a parent institution to Cascadia, not a completely separate entity.” – Bill Trim, Director Community Development, Mill Creek

  9. Small Businesses Methodology • Personal Interviews • Owners / Managers • Positives and negatives associated with: - Problems with current situation - Perceptions / Changes in their business environment. - Communication / Awareness

  10. Findings: Small Businesses Positives of UWB • Chancellor & faculty active in Bothell Community. • Freeway access limits traffic during peak hours. • No cooking allowed on-site. • Easy parking- very assessable for students.

  11. Findings: Small Businesses Negatives/ Improvement areas for UWB • Awareness of students of Bothell. • Parking Policy at UWB • More Advertising for local businesses -billboards, coupon books, ASB card discounts • Bike path- bikes donated by vendors

  12. Quotes: Small Businesses • "We all advertised in the packets for new students. I put coupons for free coffee and I haven't received one back yet." -Steve Hofer; Steve's Cafe • "I think your parking policy limits students from leaving school.“ -Mr. Richards; clothing store owner.

  13. Recommendations • Local Governments • Greater Community Outreach – community service, education. • Encourage students to become members of the community. • Local Small Businesses • Bulletin Board / Coupon Program- advertising, awareness, UWB Student ID’s • Improved Parking Policy at UWB • Bookstore located in downtown Bothell • Complete bike path and agreement

  14. Questions????

More Related