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What is BTL?

What is BTL? Below the line advertising is more one to one and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at the point of sale, on the roads through banners and placards.

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What is BTL?

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  1. WHAT IS BTL ?

  2. Below the line (BTL) advertising is more one to one, and involves the distribution of pamphlets, handbills, stickers, promotions, brochures (Brand Merchandise Design) placed at point of sale, on the roads through banners and placards. It could also involve product demos and samplings at busy places like malls and market places or residential complexes.

  3. For certain markets, like rural markets where the reach of mass media like print or television is limited, BTL marketing with direct consumer outreach programmes do make the most sense. BTL advertising might include email campaigns, telemarketing, etc with targeted groups of potential clients.

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