OCA New Chiropractor Orientation

1. OCA New Chiropractor Orientation December 11, 2012

2. Today’s Panel • Dr. Bob Haig • Graduate of CMCC (1977) • Practice in St. Catherine's for 35 years • President of the OCA 1989-1991 • CEO of the OCA since 2005 • Dr. Amy Brown • Graduate of CMCC (2001) • Practices in Cambridge • OCA Outreach Coordinator

3. Today’s Panel • Richard Trupke, Manager, Member Relations • Nearly 20 years experience in customer service and relationship marketing • Andrea Prashad, Senior Health Policy Analyst & Manager • Law grad with deep experience in health system policy • Lauren James, Manager, Software Solutions • Heads a team with 80+ years chiropractic office administration experience

4. Today’s Panel • Miguel Pacheco, Manager, External Relations • An expert in media relations with experience managing some of Canada’s biggest brands • Cameron McAlpine, Manager, Member Communication • Georgetown M.A. in Communication, nearly ten years running communication campaigns and departments

5. Welcome • This is the first in a series of Chiropractic Life Cycle Webinars • Young Chiropractors and Students are: • Exceptionally talented and prepared for practice • Apprehensive about their future and our profession's future • The market is more competitive today than when I started practising • The market has many more opportunities too

6. Our Opportunity • This is an exciting time to be starting practice: • The health care system needs MSK care providers just like us! • Chiropractors have never been more prepared to fill a gap in the health care system • Every day we see more and more collaborative partnerships starting-up

7. Challenging Time for You • The OCA and I understand what you are facing • When I started out in 1977 I faced many of these realities • In two years I had my feet under me • In five years I was running a successful practice • In ten years I felt secure • You can do that too! You are not alone. The OCA “has your back”.

8. Stay the Course • You can be one of the chiropractors that seizes the opportunities right in front of us • Practice is a very personal thing: • Try different style of practice • Work to build the practice you want • Go out and find patients and partners • Being a great chiropractor is the beginning • So stay the course. Think long term. • Position your practice for success. We will help.

9. Dr. Amy Brown • Graduated from CMCC in 2001 • Joined a practice as an associate in Cambridge • Collaborative practice (DCs, RMT) • Even though I joined a practice had to build my patient base • This practice style suited me

10. Dr. Amy Brown • Today I am as busy as I want to be • Enjoy the ability to be picky about the patients I take on • Debt is a scary thing – keep working at it

11. The OCA at a Glance • We are your professional association • Dues includes: • OCA membership • CCA membership • Access to CCPA • Access to PMP and ChiroWrite • We provide member discount programs, services and advocacy

12. OCA at Work • Your Membership Dollars • Discount Programs • TD Melloch Monnex • Toronto Raptors • More coming soon • Member Services • Research Review Service (RRS) • The Chiropractic Report • Member Microsites • Member Advocacy • Government • News Media • Public Education

13. Health Policy Team • Purpose: To provide broad and specialist policy analysis and recommendations on issues key to the health care sector • Focus: Advocacy relations and developing partnerships between healthcare stakeholders that support interprofessional collaborative models of care that include chiropractic

14. Health Policy Team • We provide direct support to members: • Pursuing interprofessional collaborative (IPC) relationships • Assists members in interprofessional environments with practice management related matters • Develops, implements and evaluates new IPC models of care that include chiropractic • Sharing relevant news, publications, reports and policy activities to create a better understanding of the overall health system

15. Recent Success • Primary Health Care Collaboration: • Both the Clinical/Business Case and the one-to-one support have been positively received and demonstrated real impact. Specifically, these initiatives have led to chiropractic collaboration with at least 10% of FHTs • New IPC models of care that include chiropractic: • Consulting Chiropractic Role in Primary Care Demonstration Project • Interprofessional Spine Assessment and Education Clinics

16. OCA Advocacy • Advertising • Last year the OCA Created a new ad • The ad will run again early in 2013 • Media Awareness • 2011-2012 was a banner year • 66 Million media impressions • Increase of 45 % • Just completed a very successful partnership with Chatelaine magazine

17. OCA Advocacy • Purpose of Outreach Coordinators • Support member at the grassroots level • Activities include: • public education presentations • tradeshow participation • involvement in interdisciplinary working groups/committees • local health care leadership

18. OCA Advocacy • Benefits for the practitioner • Raises profile within the community • Enhances public awareness of your knowledge base • Benefits for the profession • Builds credibility and trust • Enhances support for Chiropractic • Promotes the profession in a way that it more effective than advertising • Ultimately should increase the overall utilization rate

19. OCA Advocacy • Support available includes: • Help identifying opportunities • Help identifying the best materials for your event • PowerPoint presentations for speaking engagements • Materials for participants • OCA booths for larger tradeshow opportunities • Reach us at: • ABrown@chiropractic.on.ca • JNash@chiropractic.on.ca

20. OCA Software Solutions • ChiroWrite • Clinical notes software • Designed for touchscreen devices • Offers customizable exams, SOAP and report templates • Easily interacts with PMP • Same experienced, live support as PMP • PMP • Practice management software • 65% of Ontario Chiropractors rely on PMP • Features: • Patient appointments • Billing & payments • WSIB and MVA forms • Experienced, live support • And much more • Special rate of $125 for first year for new members (-50%)

21. Member Communication • Weekly Bulletins • Facebook • LinkedIn Coming in 2013 • New OCA News • Let us answer your questions • CMcAlpine@chiropractic.on.ca • (416) 860-7180

22. On the Horizon • Online Resource Centre • Coming in 2013 • Designed around the chiropractic professional life cycle model • C.E. Curriculum • Coming in 2013 • Most robust CE curriculum the OCA has ever had • Sessions on: • Practice development and marketing, • Contracts and clinic buying and selling, • Practice design, • Collaboration development • And much more.

23. Key Take Aways • You are not alone. The OCA is here for you. • Be Proactive in the design of your Practice • Find the practice style/design that suits you • Build yourpractice like a business • Get out there and earn new patients • Be active in your community to earn patients • Stay connected with the OCA • Try to be sure we have your up to date contact information • You can always reach us at: OCA@chiropractic.on.ca

24. OCA New Chiropractor Orientation Q & A