Sponsored Links
This presentation is the property of its rightful owner.
1 / 155

沿海 · 丽水馨庭营销策划报告 PowerPoint PPT Presentation


  • 45 Views
  • Uploaded on
  • Presentation posted in: General

沿海 · 丽水馨庭营销策划报告. 沿海 · 丽水馨庭营销策划报告. 二 00 七年八月. 第一章 / 市场背景研究. 一、上海市别墅市场综述. 环绕中心城区已形成五大别墅区域板块. 青浦. 别墅总体布局特征 : 青浦、松江、闵行、南汇、浦东在目前上海别墅市场中表现出群聚效应,是供应总量、板块特征最为突出的五大区域,其他上海各地区别墅规模效应及板块特征均不明显,以零星布局为主。 上海别墅市场逐步形成五大行政区域板块,构成以外、郊环地区为中心,带状环抱中心城区的整体大布局态势。. 浦东. 上海市区. 松江. 闵行. 南汇.

Download Presentation

沿海 · 丽水馨庭营销策划报告

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


00


/


:


:

600


:

,;0.5%,;

11.23/1:1.06/1:1.23/1:2.04

2007,1:2.04


  • 14671/200519.2%

  • ,19%



:

30%18%14%8%13%


:

5

9


:

,:1:0.88/1:0.89/1:1.37/1:2.86;

2007,1:2.86,0.82.


,,

  • 14981/200568.3%50

  • ,,7129.5%


  • ,,,,


  • 100008000

  • 10





A8

A8


7090

  • 2007530-60


2006170374%230

20071302.2,73%,


20071716%



300/

9



1

[]1669450.61742.5%

[]+

[]195220

  • []

  • 710001822

  • 1630/


710001822


2

[]7.8,5.7,0.72,60%,

[]+

[] 168220

  • []

  • 1000

  • 300

  • 4

  • 6

  • 4


300

1000


3

[]7000.747%88%

[]

[]168220

  • []



  • 32.6

  • 28.85

  • 0.9


---

A8

N

W

E

S

2


  • 2

,,



0%

10%

20%

30%

40%

50%

20-3030-40

20-3050


90%10%



SWOT

  • 33

  • ;


/


1

2

3

4

1

/

2


33

17

JBM

10


33


33

33


/


4

6

10


6









T


10


1

150134

157640

1.05

24.6

35

2


56000

56000

54000

53000

27500

48500

20000

  • 3

  • 35%

  • 18


4


  • 4




56000

56000

54000

53000

27500

48500

20000

35.56

35.56

34.29

33.65

17.46

30.79

12.69

90

90

80110

180220

180220

250

250

5

90


  • 9090100


  • LF


  • / 7090

1

8896

89100


2

8810030118130


3

8088


  • /



10090




F

L


6



/


[8]

[9]

[1] LOGO

[2]

[3]

[4]

[5]

[6]

[7]


[1]LOGO

4+

LOGO


[2]

33

[3]

3333

2007


[5]

[6]

33


[4]


[7]

33

100008000

10

2020

1


33


32

500

2


6


4

33

44


10

10


17

2006TOP10

120500

.

JBM


[8]


[9]

33***

***


/


1


2

A

3

B

2.5

B

2

A


3

B

A

B

2007.8.30

9.10

2008.1.12

11.10

3.15

829


4


2007910

827 829 830



1


2








1


2






2007.9.1010.31

910B 102 1010


33

924930

1071017

VIP

923



1

2


2007.11.112.31

1110A 113

DM

17



1


2








VIP




12



2008.1.13.15

112B 29

07



/


  • 10.9-01-2

  • =*

  • =*

  • =*

  • =




88521/


7473/


7158-7440/

7158-7473/

87315/


07

7598-8290/

2.98% /

07

6856-7499/

1.87% /


0798777/7452/

07119311/7733/

0819878/8025/


9

6%-7%

98777*6%=9304/


910917

31.5

20


91VIP

VIP


9101015VIPVIP1-2

VIPVIPVIP

VIP


VIP

VIPVIPVIP

VIP3000015000

VIP

VIPVIP

VIP



  • Login