Successful Development in This Challenging Economic Environment. Sheila Alexander, PEJE Program Officer Financial Resource Development Stephanie Bash-Soudry, NJ Uri Cohen, NY Amy Einhorn, OH SSDSA May 26, 2009. Agenda.
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Sheila Alexander, PEJE Program Officer
Financial Resource Development
Stephanie Bash-Soudry, NJ
Uri Cohen, NY
Amy Einhorn, OH
May 26, 2009
Charities weather downturns when they have solid fundraising programs and compelling cases for support. Successful charities continue to request gifts for purposes that are meaningful to donors. They provide excellent stewardship and accountability so that donors know their funds have been put to good use. Giving USA
Remember people give because they are asked. One sure way to raise less money is to stop asking. Don’t apologize as part of your ask. We need to invite donors to give. Relationships are for the long run. And if a donor cannot give now, assure them that you appreciate what they have done, stay in touch and continue to communicate.
The number one reason donors stop supporting a non-profit is how they were treated. Thank your donors three times as often as you appeal for donations. Be transparent. Be accountable. Be a partner.
Network for Good
Revisit your school’s key messaging and make sure that everyone—from the classroom to the parking lot to the board meeting– knows your school’s elevator speech- what distinguishes your school. Turn all of your stakeholders into ambassadors.
When you are talking to a donor, shape the story to the donor’s known interests. Let them know the impact of their gifts to the school.