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The Brand. Where we think everything TSOGO. Housekeeping. Fire and Evacuation Cell Phones Toilets Smoking Questions Breaks. Dietary Requirements Activities Timing Attendance Register Exceptional Report Parking. Objectives. Understand the Tsogo Brand and our Brand Promises
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The Brand Where we think everything TSOGO
Housekeeping • Fire and Evacuation • Cell Phones • Toilets • Smoking • Questions • Breaks • Dietary Requirements • Activities • Timing • Attendance Register • Exceptional Report • Parking livingTSOGO world - The Group
Objectives • Understand the Tsogo Brand and our Brand Promises • Share our Vision, Purpose and Values so we can identify ways to support them • Together agree ideal behaviours that team members can adopt to help build the Tsogo Sun brand • Understand the Tsogo Culture around Service • Share our Recognition Programme • Share the remainder of the Induction and Orientation journey livingTSOGO world - The Group
Agenda for Today • Personal Branding • An introduction • Meet our CEO – Marcel von Aulock • Our Market Facing Brand • The History of Tsogo Sun • Our Purpose • Family of Brands • Sub-brands • Tsogo Sun Brand Values • Our Vision and Mapping out Tsogo Sun • Our Service Culture • Our Employment Brand • The Tsogo Academy • SunCares • Book a Guesthouse • Communication – talkingTSOGO • livingTSOGO • Translating livingTSOGO into behaviours • livingTSOGO moments • Next Steps livingTSOGO world - The Group
Branding Employment Brand Market Facing Brand Personal Brand livingTSOGO world - The Group
Your Personal Brand + Introductions ‘the difference you could make to Tsogo Sun’ ‘who you really are as a person!’ ‘what makes you different to others – your unique strengths’ ‘you that you would like to become – your personal qualities you want to develop’ livingTSOGO world - The Group
Meet our CEO – Marcel von Aulock Insert Captains of Industry Youtube clip with editing Renee livingTSOGO world - The Group
Branding Employment Brand Market Facing Brand Personal Brand livingTSOGO world - The Group
History of Tsogo Sun Renee livingTSOGO world - The Group
History of Tsogo Sun • Think of one word that comes to mind after sharing in our journey through history...... livingTSOGO world - The Group
Tea livingTSOGO world - The Group
Our Purpose Creating Great Experiences • How did this advert make you feel? • What does this tell you about our brand? • How do you feel about joining our brand? • What can you bring to our brand? • How does this advert live out our purpose? livingTSOGO world - The Group
Our Family of Brands livingTSOGO world - The Group
Sub-Brands - SunConnect • Your gateway to Tsogo Sun's conferencing, hospitality, events and entertainment portfolio • 250 venues nationwide • 'one-stop-shop‘ • Connect, select, customise livingTSOGO world - The Group
Sub Brands - SunBreaks livingTSOGO world - The Group
Brand Values • Leaders • of the industry and ourselves • Energy • positive, anything is possible • Passion • love what we do • Variety • diverse experiences • Seduction • attraction appeal allure livingTSOGO world - The Group
Our Vision Our vision is to provide the greatest possible variety of quality Hospitality, Leisure, Gaming and Entertainment experiences at every one of our destinations livingTSOGO world - The Group
Mapping out Tsogo Sun livingTSOGO world - The Group
Lunch livingTSOGO world - The Group
Our Service Culture livingTSOGO world - The Group
Our Service Culture Table Discussion • What stood out for you? • What is your “pickle”? livingTSOGO world - The Group
Our Service Culture – Tsogo Bingo livingTSOGO world - The Group
Branding Employment Brand Market Facing Brand Personal Brand livingTSOGO world - The Group
Tsogo Sun Academy • Clip with Steve Howell - update on existing one received (now Tsogo Sun not TsogoSun) livingTSOGO world - The Group
Suncares – Touching Communities • Suncares clip livingTSOGO world - The Group
Book a Guesthouse livingTSOGO world - The Group
Communication - talkingTSOGO livingTSOGO world - The Group
Communication - talkingTSOGO MagazineApril, June, September, December livingTSOGO world - The Group
Communication - talkingTSOGO Bulletin • E-mail newsletter (e-zine) • May, August, November, February • Group-wide distribution by e-mail • Displayed on staff notice boards livingTSOGO world - The Group
Communication - talkingTSOGO • Newsflash • Headline news • Group-wide distribution by e-mail • Displayed on staff notice boards livingTSOGO world - The Group
Communication - talkingTSOGO • Intranet • Magazine-style • News feeds • Links to internet livingTSOGO world - The Group
Tea livingTSOGO world - The Group
livingTSOGO Teamwork Service Opportunity Growth Ownership livingTSOGO world - The Group
livingTSOGO TEAMWORK I play my role, we are stronger as a team,creating seamless guest experiences • We work as one team with one goal • We treat everyone with respect and dignity • We motivate and empower each other • We set each other up for success • We communicate openly and honestly with one another livingTSOGO world - The Group
livingTSOGO SERVICE I go the extra mile, we go well beyond expectations and our guests leave with a smile • We make every experience memorable • We engage with our guests and with one another • We listen to our guests and act on their needs • We deliver quality service consistently • We respect and celebrate diversity livingTSOGO world - The Group
livingTSOGO OPPORTUNITY I take every opportunity to be better, we take every opportunity to improve and the guest will choose us at every opportunity • We embrace change • We value learning • We take every opportunity to create great experiences • We constantly look for ways to innovate • We create opportunities for others livingTSOGO world - The Group
livingTSOGO GROWTH I grow as an individual, we grow as a team and our business grows • We grow and develop ourselves • We share our knowledge and skills • We understand our business, our market and our guests • We promote our brand • We constantly look for new ways to grow our business livingTSOGO world - The Group
livingTSOGO OWNERSHIP I am accountable for what I do, what we do affects us all, creating great experiences for our guests • We live, speak and own our brand • We lead by example • We act with integrity • We take pride in and responsibility for all our actions • We make a difference in our communities and our environment livingTSOGO world - The Group
livingTSOGO Role Play livingTSOGO world - The Group Values and the Behaviours • Each team will be assigned 1 Value • Script, choreograph and act out the Value • The Role Play must depict the behaviours in such a way that it supports the Values
livingTSOGO Role Play Any Department or area of the business or a combination Other teams to observe Timing : Rehearsal : 10 mins Role Plays : 1 min Opportunity to be nominated for the title of Best Individual Performance in a Values Role Play! livingTSOGO world - The Group
livingTSOGO Role Play Debrief What was the name of the Value you saw presented in the role play? What were the main clues the groups gave you based on the behaviours you saw demonstrated? What else could they have done, or done differently, to portray the value within their role play? livingTSOGO world - The Group
livingTSOGO moments Purpose • To recognise and reward employees that exhibit our values and behaviours Process • Voting using cell phone technology • Points are allocated to votes and collated against each employee • Monthly awards • Annual awards livingTSOGO world - The Group
Next Steps livingTSOGO world - The Group
“Be the change you want to see in the world”Mahatma Ghandi Celebrate Life Play clip livingTSOGO world - The Group