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Driving Top-of-Class Leadership from Asia

Confidential. Retail Monthly Report. JANUARY 08. SEA RHQ. Driving Top-of-Class Leadership from Asia. Confidential. Overview Strategic Product - Latest retail price - Shelf share space & Sell out - Shop display picture - Competitors ’ in-shop activities Outdoor

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Driving Top-of-Class Leadership from Asia

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  1. Confidential Retail Monthly Report JANUARY 08 SEA RHQ Driving Top-of-Class Leadership from Asia

  2. Confidential • Overview • Strategic Product - Latest retail price - Shelf share space & Sell out - Shop display picture - Competitors’ in-shop activities • Outdoor - New update of outdoor billboard • Feedback from sales floor

  3. Confidential 1. Overview Objectives This monthly report is to deliver snapshots of retail fields activities performed by Samsung promoters to marketing folks. We hope to achieve better insight for the management by providing this actual description of the retail floor. Monthly Updates • How many shops have been covered? 20 shops • How many products have been covered? CTV/ DVD/ Ref/ WM/ Rac • How many number of Samsung promoters? 20 promoters

  4. 2. Strategic Products for 1st Half of 2006 Confidential

  5. 2. 1. LCD TV Retail Price (Local currency) Confidential

  6. 2. 2. Shelf Share Space & Sell Out (LCD TV Total) Confidential

  7. 2. 3. Strategic Products Shop Display Picture Confidential Tan Thinh An Shop: LCD corner corner

  8. 2. 3. Strategic Products Shop Display Picture Confidential Thien Hoa I Shop: LCD corner corner SS

  9. 2. 3. Strategic Products Shop Display Picture Confidential Dien Lanh Tan Binh Shop: LCD corner corner

  10. 2. 3. Strategic Products Shop Display Picture Confidential Thanh Chau-Co-op Shop: LCD corner corner

  11. 2. 3. Strategic Products Shop Display Picture Confidential PHAN KHANG: LCD corner

  12. 2. 3. Strategic Products Shop Display Picture Confidential Gia Thanh Shop: LCD corner corner

  13. 2. 3. Strategic Products Shop Display Picture QUANG DOANH Shop: LCD corner

  14. 2. 3. Strategic Products Shop Display Picture CAO PHONG Shop: LCD corner

  15. 2. 3. Strategic Products Shop Display Picture PARKSON Shop: LCD corner

  16. 2. 3. Strategic Products Shop Display Picture THIEN HOA Q7 Shop: LCD corner

  17. 2. 3. Strategic Products Shop Display Picture GILIMEX Shop : LCD corner

  18. 2. 3. Strategic Products Shop Display Picture NGUYEN KIM CMC Shop : LCD corner

  19. 2. 3. Strategic Products Shop Display Picture PARSON HUNG VUONG Shop : LCD corner

  20. 3. Outdoor Billboard Confidential CITYVISION - Place: City Vision – Tran Hung Dao str, HCMC - Dimension: 12 x 12m, 8 x 1.5m - Material: Hiflex, spotlight. - Lighting box (Samsung letter) - Marquette: LCD R7, Samsung letter, TVC on LED screen.

  21. 3. Outdoor Billboard HCM Downtown -> TSN Airport TSN Airport -> HCM Downtown • Place: Hoang Van Thu st., Tan Son Nhat airport, HCMC • Dimension: 12 x 4m x 2 sides. • Sliding hour: 7-8; 12-15; 17-21

  22. 3. Outdoor Billboard • Express way (HCMC) • Period: initial Dec 2005 • Dimension: 20 x 10m x 2sides • Marquette: LCD R7, D820

  23. 3. Outdoor Billboard DA NANG, 66 Ham Nghi • Period: Oct 2005-2006 • Dimension: 15 x 9m

  24. 3. Outdoor Billboard NOI BAI AIRPORT - Place: Noi Bai Ai port, HaNoi - Dimension: 4 x 1.2

  25. 4. Feedback from Sale Floor Confidential Feedback from sales floor on LCD R7 • Strong point: good product, hi-technology + Beautiful, luxury design + Picture: light, smooth, sharp • Weak point: + Just have only 01 tuner meanwhile screen is quite big + PIP is used when connected to HDMI (but HDMI is not popular in VN) + Main screen is PC monitor, sub screen is TV but can not hear TV sound + Main screen is TV, sub screen can not be PC monitor

  26. Thank you !

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