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Preparing a Marketing Plan

Preparing a Marketing Plan. Contents of Marketing Plan Introduction Background to plan; reasons for its preparation Executive summary Key points of the plan in a clear, concise form Audits STEP and SWOT analysis Objectives Key objectives, listed and quantified Promotion

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Preparing a Marketing Plan

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  1. Preparing a Marketing Plan

  2. Contents of Marketing Plan Introduction Background to plan; reasons for its preparation Executive summary Key points of the plan in a clear, concise form Audits STEP and SWOT analysis Objectives Key objectives, listed and quantified Promotion Outline of advertising and promotions plan Action plan and outline schedule List of the main “SMART” objectives, and a “Bar-chart” outline schedule Outline budget Estimate figures to show costs and revenues. Estimate when the plan will become profitable Methods for monitoring and controlling How to measure performance in achieving the objectives

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