Color: For gemstones, color is often the most important criteria in determining the gemstone’s value. For example, we may see a deep saturated color (or lack of). Other descriptions may include vividness or richness. Clarity -Clarity refers to the amount of inclusions within the gemstone. The less number of inclusions, the more we can anticipate the value to go up. Source - http://www.angara.com/white-paper/gemstone-jewelry-online-buying-guide.html
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