Typography An introduction on how to use typefaces adapted from the book The Non-Designer’s Type Book by Robin Williams Design is about communication Good design is easier to read and follow Readable and legible type communicates effectively Why Does It Matter? ascender serif x-height
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An introduction on how to use typefaces
adapted from the book The Non-Designer’s Type Book by Robin Williams
extreme transition between the thick/thin strokesCharacteristics of Modern
very little transition between the thick/thin strokesCharacteristics of Slab serif
Example:Krispy Kreme Donuts
named for what it resembles
can help set a mood
Williams, R. (1994). The non-designer\'s type book. Berkeley, CA: Peachpit Press.