An Introduction to the Nature of Visual Rhetoric Presentation adapted from The Informed Argument; Brief Sixth Edition , Robert Yagelski & Robert Miller. Thomson/Wadsworth: 2004. Journal (5 minutes):
What text or caption would you place with this image? How does this picture appeal to each: logos, pathos, and ethos?
What ideas does this company wish to associate with their product?
Effects in visual media can be categorized in the same way as arguments in print media.
Visual elements used in argumentation can:
The manner in which size, style, color, and
placements of text and images are used in visual
rhetoric contributes to the effect of the design.
This poster for the French State (Etat) Railways was printed in France in 1932 when Western economies were in deep depression and facism was on the rise in Europe. Many people were looking for strength and stability in uncertain times. What does this design seem to be saying?
4. Online, with your group discuss the images and questions. Be prepared to share your findings with the rest of the class
Landscape painting of the 19th C. Hudson Valley
School are sometimes described as making a case for
environmental conservation. How does this painting by
F.E. Church make a case for a certain view of nature?
does Nike want you
to make with their
According to Shaheen’s
essay, how have our
depictions of Arabs and
Arab Americans changed
since 9/11? What are the
effects of these two
images? What needs to
be done to move beyond
How are masculinity
portrayed in this
classic movie poster?
Is there a difference in
the way genders are