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The Future of Music is Digital

The Future of Music is Digital Saleem Mobhani Hungama Mobile Consumption of Music Physical Radio, TV Cd’s Cassettes Digital Mobile Online Stats $ 4.4 Billion of Mobile Music in 2005 $ 6 Billion of Mobile Music in 2006 Mobile now accounts of 20% of global Music Sales

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The Future of Music is Digital

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  1. The Future of Music is Digital Saleem Mobhani Hungama Mobile

  2. Consumption of Music • Physical • Radio, TV • Cd’s Cassettes • Digital • Mobile • Online

  3. Stats • $ 4.4 Billion of Mobile Music in 2005 • $ 6 Billion of Mobile Music in 2006 • Mobile now accounts of 20% of global Music Sales

  4. Global Steps • Celebrities, Principal Music Labels & brands have initiated a Digital TWEAK to their strategy • Madonna launches her new album on Mobile • 50 Cent Launches his own Mobile Game • Paris Hilton launches her own Mobile game • Robbie Williams, T-Mobile & Sony Ericsson announce their association for the Walkman Phone & Mobile Content

  5. The New Story for the Indian Music Industry

  6. Film Industry in India Largest Film Industry in the World in Terms of Number of Films Produced • Films are the most popular form of entertainment in India • Hindi films have the largest market – 245 out of 1000 movies produced in 2004 • On an average there are~6-7 songs per film • Out of an INR 10 Billion music industry ~ 60% is contributed by film based music • New Hindi film music has the largest market share with ~55% of the market, followed by devotional and regional language music

  7. Music Industry in India India : Rich and Diverse Music Heritage • Music constitutes ~ 50% of the total VAS market in India • Popular forms of music accessed as VAS are ring tones and caller ring back tones (CRBT) • Ring Tones and CRBTs are a very popular segment as it gives the consumer a platform to showcase the image that they want to portray to others • Music derivatives such as CRBTs not popular in European countries since customer is unwilling to pay or services that they themselves cannot enjoy

  8. The First Step: launch of Full Music

  9. The Next Step

  10. First Ever Release of Indian Music ‘DON’ on ITunes

  11. What will work • Pure Play Ringtone & Caller Back tunes are now a Success Story • What’s Next • Full Music & Pay Per download? • Full Music & Streaming; Mobile Radio • Monthly Subscription: Stream?

  12. Thank You Saleem Mobhani COO – Hungama Mobile saleem@hungama.com

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