Magazine, from the Arabic word “Makhasin” meaning storehouse - PowerPoint PPT Presentation

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Magazine, from the Arabic word “Makhasin” meaning storehouse Compared to newspapers: Published less frequently Better quality paper Bound rather than merely folded Has a cover Effective use of photographs and graphic design Appeal to national audience as opposed to local or regional

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Magazine, from the Arabic word “Makhasin” meaning storehouse

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Magazine from the arabic word makhasin meaning storehouse l.jpg

Magazine, from the Arabic word “Makhasin” meaning storehouse

Compared to newspapers:

  • Published less frequently

  • Better quality paper

  • Bound rather than merely folded

  • Has a cover

  • Effective use of photographs and graphic design

  • Appeal to national audience as opposed to local or regional

  • Less concern for the details of daily events

  • Probe issues more carefully (correlation)

  • Leaders in investigative reporting

  • Target more defined groups with distinct interests


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Types of Magazines

  • Consumer magazines

  • Trade journals

  • Sponsored publications

  • Farm publications

  • Newsmagazines

  • City magazines

  • Sex magazines

  • Sports magazines

  • Opinion magazines

  • Intellectual magazines

  • Men’ interest magazines

  • Women’s interest magazines

  • Humor magazines

  • Business magazines


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The Magazine as an Industry

  • The assault from television made magazines do some readjustments.

  • It was cheaper to advertise on television when you consider the number of people to be reached and the amount paid.

  • General magazines are shrinking, and more specialized magazines are blooming.

  • To reach their specialized audiences, magazines refine their products to match their readers’ interests.

  • They thereby appeal to advertisers who like to target specific audiences.


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  • The cable came up to further stiffen competition for magazines. Cable offers the capabilities of reaching specific audiences just like specialized magazines- ESPN for sports and Golf Channel for golfers, etc

  • Ownership trends


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The Influence and Importance of Magazines

  • Total revenue and size of circulation do not always mean power, influence, and importance

  • Opinion magazines are next to invisible compared to general and other specialized magazines (dirt bikes, weightwatchers…)

  • Opinion magazines may influence a much more powerful audience: gov. officials, business leaders, intellectuals, who affect public affairs.

  • Opinion magazines set agendas, shape ideas, start trends, offer labels (yuppies, generation X…)

  • They inform and entertain but not as much as newspapers and TV do.

  • They triumph in the realm of opinion.

  • They have the luxury of expressing their biases, being openly liberal or conservative, and as grumpy and savage as they choose.

  • They serve a smaller audience who share their views, so they have less risks to take.


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The Future of Magazines

  • Magazines will survive the challenge of computer technologies.

  • Magazines are current, portable, permanent, and presented at a level within the readers’ capacity.

  • Links to find info about e-zines on the web: www.newslink.org, www.foliomag.com


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