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INSURANCE AGENT. Usual link between the consumer and the insurance company for personal lines.Commercial insurance often involves brokers.The agency relationship is controlled by agency law. 2. . . LAW OF AGENCY (Common Law). An agent is a person authorized to act on behalf of another person who is the principalDuties of the agent:LoyaltyNot to be negligentTo obey instructionsDuties of the principal:Pay the agent for services renderedMeet other contractual obligations (training, expense1145

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