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Investigating. Advertising Slogans. Sprite L'Oréal. Powerpoint hosted on www.worldofteaching.com Please visit for 100’s more free powerpoints. SPRITE. SPRITE. SPRITE. SPRITE. SLOGAN. p: You drink Sprite q: You obey your thirst. CONDITIONAL STATEMENT. If - then. p  q.

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Sprite l or al

Investigating...

Advertising Slogans

Sprite

L'Oréal

Powerpoint hosted on www.worldofteaching.com

Please visit for 100’s more free powerpoints


SPRITE

SPRITE

SPRITE

SPRITE


Slogan
SLOGAN

p: You drink Sprite

q: You obey your thirst


Conditional statement
CONDITIONAL STATEMENT

If - then

p  q

Hypothesis

Conclusion


Conditional

1

CONDITIONAL

If you drink Sprite,

then you obey your thirst.

p  q


Negation
NEGATION (~)

The negative of a statement.

~ p : You don’t drink Sprite

~ q : You don’t obey your

thirst


Inverse

2

INVERSE

If you don’t drink Sprite,

then you don’t obey

your thirst.

~ p  ~ q


Converse

3

CONVERSE

If you obey your thirst, then you drink Sprite.

q  p


Contrapositive

4

CONTRAPOSITIVE

If you don’t obey your thirst, then you don’t drink Sprite.

~ q  ~ p


Sprite
Sprite

  • If you drink Sprite, then you obey your thirst.

  • If you obey your thirst, then you drink Sprite.

  • If you don’t drink Sprite, then you don’t obey your thirst.

  • If you don’t obey your thirst, then you don’t drink Sprite.


Because

you’re

worth it!


Slogan1
SLOGAN

p: You use L'Oréal products

q: You’re worth it


Conditional1
CONDITIONAL

If you use L'Oréal products,

then you’re worth it.

p  q

1


Inverse1
INVERSE

If you don’t use L'Oréal products,

then you’re not worth it.

~p  ~q

2


Converse1
CONVERSE

If you’re worth it,

then you use L'Oréal products.

q  p

3


Contrapositive1
CONTRAPOSITIVE

If you’re not worth it,

then you don’t use L'Oréal products.

~q  ~p

4



YOUR TURN !

  • Choose a product (food, drink, car, cosmetics, clothing, etc.).

  • Using a media source (newspapers, magazines, internet, television, or radio), find its slogan.


PRESENTATION

Create a poster to present your analysis

  • the product (or brand) name

  • picture(s)

  • slogan

  • all four statements

  • your reflections


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