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Engage Your Citizens Through Social Media. Mary H. Senger Burleigh County Emergency Manager. We are in a revolution of instant information where we can report and receive news and events in real time and in a format we want.

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Engage your citizens through social media
Engage Your Citizens Through Social Media

Mary H. Senger

Burleigh County Emergency Manager


We are in a revolution of instant information where we can report and receive news and events in real time and in a format we want.

Source: Socialnomics Media Revolution 2

We no longer search for the news, the news finds us.


Source: Socialnomics Media Revolution 2

Years to reach 50 million users:

  • 38 years - radio

  • 13 years - television

  • 4 years - internet

  • 3 years - iPOD

    Facebook added more than 200 million users in less than a year


Who thinks in terms of millions
Who thinks in terms of millions?

  • Auditors

  • Engineers

  • You!


The power of social media
The Power of Social Media

April 14, 2013 Blizzard


2011 missouri river flood
2011 Missouri River Flood

Burleigh County Website (January-July, 2011)

Note: January-April generated 5,694,755 “hits”, May-July generated 18,617,759 “hits”.


2011 missouri river flood1
2011 Missouri River Flood

Burleigh County Social Media


2011 missouri river flood2
2011 Missouri River Flood

Burleigh County Social Media


Share and “tag”

Share pictures to tell the story and keep people out of the area.

Insert your own video

Show security patrol





Who is watching you
Who is watching you?

  • News reporting channels are harnessing the power of the people.

  • We have many stakeholders.


Http www
http://www

  • But I already have a website…

  • We need to adjust to the new market of how people want to receive their information and interact with us.

80% of companies use social media for recruitment


Joining a social network is not difficult
Joining a social network is not difficult.

  • Online help manuals

  • Answers to frequently asked questions (FAQs)

  • Samples provided.

  • More than likely someone in your agency is already utilizing one or more of these networks to communicate with friends and family, businesses, and personal interests.



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