1 / 20

How to Build a Culture of Content in Your Business

If you want more sales, happier customers, more engaged employees, and better brand awareness, you need to start creating a Culture of Content. It's the first step to creating a brand voice that stands out in a crowded marketplace.

andreagoulet
Download Presentation

How to Build a Culture of Content in Your Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Create a 
 Culture of Content in Your Business Andrea Goulet Ford Founder, BrandVox™ @andreagoulet #cultureofcontent

  2. Want More… Word of Mouth Marketing? Happy Investors? Sales Referrals? Effective Teams? Loyal Customers? Engaged Employees? Sales Conversions? @andreagoulet #cultureofcontent Brand Awareness?

  3. It starts when you build a Culture of Content. @andreagoulet #cultureofcontent

  4. What is a Culture of Content? Culture: a shared set of beliefs and behaviors. Content: any piece of printed, digital, or verbal communication that is created with a purpose. @andreagoulet #cultureofcontent

  5. Foundations are Important Content Foundation @andreagoulet #cultureofcontent

  6. Your Content Foundation: Organization Audience Product/Service 1. Mission Statement 5. Segmentation 10. Features 2. Vision Statement 6. Characteristics 11. Benefits 3. Core Values 7. Archetypes 12. Pitch 4. Personality Traits 8. Personas 9. Ideal Customer @andreagoulet #cultureofcontent

  7. Step 1: Mission Statements Write your rallying cry!

  8. Step 2: Vision Statements Describe what the world looks like once your mission is achieved.

  9. Step 3: Core Values Define your rules of engagement.

  10. Step 4: Personality Traits What makes you different?

  11. Step 5: Audience Segmentation Define your broad groups.

  12. Step 6: Audience Characteristics What makes them quirky?

  13. Step 7: Archetypes Save time by story-hacking. ? 12 Major Archetypes: Caregiver Citizen Creator Explorer Hero Innocent Jester Lover Magician Rebel Sage Sovereign Suggested Reading: Archetypes in Branding by Margaret Hartwell and Joshua Chen

  14. Step 8: Personas Create a paragraph description.

  15. Step 9: Ideal Customer Pick a real life, living, breathing, alive human being to represent each segment.

  16. Step 10: Product Features List all the data, specs, and descriptions you can think of.

  17. Step 11: Benefits For every feature, answer this question: ? “Why does this matter to my ideal customer?”

  18. Step 12: Pitch Write a 15-30 second speech that generates intrigue.

  19. Define Your Tone Scenarios Voice: who you are. This rarely changes. Tone: your adapted voice that is situationally appropriate. Suggested Reading: VoiceAndTone.com by MailChimp

  20. Enjoyed This? Stay in Touch! Culture of Content: How to Win in Business Through Prose, People, and Process ? by Andrea Goulet Ford ? Sign up for updates at cultureofcontent.com Follow along at @Content_Culture

More Related