Examples of Bespoke Retailer Activity. Sainsbury’s Photographic Barkers – Table Grape. ‘Best in season’ photographic barkers positioned at the shelf edge to highlight South African grape. Sainsbury’s Tip Cards - Apples.
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30-second clip played out in store to highlight the South African grape season and remind customers to try a different variety
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World’s largest online grocer with 48% market share in the UK
Reaching 1m unique customers every month (up 10% YOY)
A fully Branded Page communicating SA apple varieties and/or communication on the World Cup offer
Shelf Talkers providing the opportunity to easily add apples to their shopping basket and alter customer behaviour
Fresh Fruit Banners display banner adds in a highly targeted section
Food & Drink Homepage banners providing exposure to the grocery shopping section
Run Of Site (ROS) Banners
Over a 4-week period