Examples of Bespoke Retailer Activity
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Examples of Bespoke Retailer Activity. Sainsbury’s Photographic Barkers – Table Grape. ‘Best in season’ photographic barkers positioned at the shelf edge to highlight South African grape. Sainsbury’s Tip Cards - Apples.

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Examples of Bespoke Retailer Activity

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Examples of bespoke retailer activity

Examples of Bespoke Retailer Activity


Sainsbury s photographic barkers table grape

Sainsbury’s Photographic Barkers – Table Grape

  • ‘Best in season’ photographic barkers positioned at the shelf edge to highlight South African grape


Sainsbury s tip cards apples

Sainsbury’s Tip Cards - Apples

  • Sainsbury’s tip cards are positioned at the front of store and make up a series of ‘tip cards’ that change every month

  • You cannot buy this media but we will encourage Sainsbury’s to include apples in a tip card whilst South African apples are in season


Tesco real food magazine plums

Tesco Real Food Magazine - Plums

  • Dec/Jan Issue

  • Half-page advertorial to highlight ‘New season South African Plums’ in store

  • 1 million circulation, available free in store

  • Bi-monthly guide to new and in-season products


Morrisons radio table grape

Morrisons Radio - Table Grape

4 weeks

400 stores

30-second clip played out in store to highlight the South African grape season and remind customers to try a different variety

Click to play


Morrisons in store leaflets peaches nectarines

Morrisons In-Store Leaflets – Peaches & Nectarines

  • Morrisons leaflets are A5 in size and are positioned either at the fixture itself or at customer services

  • 1,000 printed per store

  • Leaflets are connected to ‘Win’ offers so we could communicate the holiday offer


Tesco com apples

Tesco.com - Apples

World’s largest online grocer with 48% market share in the UK

Reaching 1m unique customers every month (up 10% YOY)

A fully Branded Page communicating SA apple varieties and/or communication on the World Cup offer

Shelf Talkers providing the opportunity to easily add apples to their shopping basket and alter customer behaviour

Fresh Fruit Banners display banner adds in a highly targeted section

Food & Drink Homepage banners providing exposure to the grocery shopping section

Run Of Site (ROS) Banners

Over a 4-week period


Asda foyer posters apples

Asda Foyer Posters - Apples

  • All stores i.e. 340

  • 2 weeks

  • Foyer posters displayed in the high-traffic entrance area of Asda stores

  • Customers will see the posters as they enter the store so this will act as a clear prompt to purchase

  • Foyer posters will highlight that South African apples are in season, encouraging customers to pick up a bag today

(Example)


Waitrose food illustrated recipe card apples

Waitrose Food Illustrated & Recipe Card - Apples

  • Half-page advertorial in Waitrose Food Illustrated’s April or May issue

  • On-shelf: 26th March or 30th April

  • At our meeting with Waitrose we will also look at options for recipe cards, photographic barkers and Waitrose New magazine


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