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Factors that make a successful Extranet. presented by: David Strom David Strom, Inc. USA [email protected] +1 (516) 944-3407. Summary. Audience Purpose Design Community Architecture choices Example: Tax News Network. Know your audience. Executives, middle management, staff?

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factors that make a successful extranet
Factors that make a successful Extranet

presented by:

David Strom

David Strom, Inc. USA

[email protected]

+1 (516) 944-3407

N+I Singapore IE6| (c)1998 David Strom, Inc.

summary
Summary
  • Audience
  • Purpose
  • Design
  • Community
  • Architecture choices
  • Example: Tax News Network

N+I Singapore IE6| (c)1998 David Strom, Inc.

know your audience
Know your audience
  • Executives, middle management, staff?
  • How well do you know these people?
  • Intended for your customers? New prospects?

N+I Singapore IE6| (c)1998 David Strom, Inc.

understand your purpose
Understand your purpose
  • Increase sales
  • Increase visibility
  • Communicate with clients
  • Enhance client relationships

N+I Singapore IE6| (c)1998 David Strom, Inc.

consider these design points
Consider these design points
  • Keep the user in mind at all times!
  • Ease of access
  • Minimum of clutter, gratuitous graphics, menus
  • Site maps readily available
  • Browser version, plug-in support
  • Wide or narrow, deep or shallow content
  • Membership or public access

N+I Singapore IE6| (c)1998 David Strom, Inc.

members only access
Members-only access
  • Restrict to customers, staff, management
  • Keep competitors from downloading your customer file
  • Maintain customer privacy

N+I Singapore IE6| (c)1998 David Strom, Inc.

create layers of information
Create layers of information
  • Different people need to know different things
  • Makes finding things simple
  • Match user with appropriate content

N+I Singapore IE6| (c)1998 David Strom, Inc.

create a sense of community
Create a sense of community
  • Send email to group periodically
  • Inform users of new content on site
  • Take the right tone of voice in communications and content
  • Maintain discussion forums to engage user participation

N+I Singapore IE6| (c)1998 David Strom, Inc.

examine your web site from the end user perspective
Examine your web site from the end-user perspective
  • Can I really find the answers to my questions?
  • Do I get lost in web space?
  • Can I easily search the site?
  • Is the level of detail interesting and informative?
  • Will I come back to the site tomorrow?

N+I Singapore IE6| (c)1998 David Strom, Inc.

integrate any back end systems
Integrate any back end systems
  • Do you already have databases to publish?
  • Where do you maintain your customer lists?
  • Where do you maintain your content?

N+I Singapore IE6| (c)1998 David Strom, Inc.

choose the right path
Choose the right path
  • Buy a turnkey system
  • Build in-house from scratch
  • Leverage existing IT infrastructure

N+I Singapore IE6| (c)1998 David Strom, Inc.

turnkey products
Turnkey products
  • Document management systems
    • PC DOCS www.pcdocs.com
  • Notes-based add-ons
    • Domino www.lotus.com
  • Intranet software
    • Livelink www.opentext.com
    • Intranetics www.intranetics.com

N+I Singapore IE6| (c)1998 David Strom, Inc.

turnkey product issues
Turnkey product issues
  • Expensive (US$50,000+)
  • Not easy to customize
  • Don’t always work for your application
  • Not always easy to use and setup
  • Read my own reviews at www.strom.com/pubwork/cworld.html

N+I Singapore IE6| (c)1998 David Strom, Inc.

example of extranet done right
Example of extranet done right
  • Coopers and Lybrand Tax News Network
  • www.tnn.com
  • article: www.datamation.com/PlugIn/issues/1997/november/11extra.html

N+I Singapore IE6| (c)1998 David Strom, Inc.

tax news network
Tax News Network
  • Audience: corporate tax professionals
  • Membership and staff sections
  • Public access to small portion of site

N+I Singapore IE6| (c)1998 David Strom, Inc.

tnn fee structure
TNN fee structure
  • Public site is always free
  • Members get first month for free
  • Different tax association members get discounts

N+I Singapore IE6| (c)1998 David Strom, Inc.

tnn content structure
TNN content structure
  • Leverages existing Notes and Informix databases
  • Replication and authentication taken from existing IT applications
  • Staff authors documents as they did before the extranet
  • Builds upon earlier DOS-based BBS systems

N+I Singapore IE6| (c)1998 David Strom, Inc.

conclusion
Conclusion

N+I Singapore IE6| (c)1998 David Strom, Inc.

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