Presentation to Curtains & Linens June 2014. Publications. The Herald, leading daily newspaper, services the broader community of Nelson Mandela Bay and surrounds. Readership of The Herald 208 000 daily readers
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The Herald, leading daily newspaper, services the broader community of Nelson Mandela Bay and surrounds.
Readership of The Herald
208 000 daily readers
La Femme, on a Wednesday, covers numerous issues of interest to readers - from lifestyle trends, in depth health features, décor advice, home design with a dose of light gossip for good measure.
Readership of La Femme
325 000 readers every Wednesday
40% of Die Burger readers read The Herald.
9% of The Herald readers read Die Burger.
31% of Die Burger Saturday readers read the The Herald.
2% of The Herald readers read Die Burger Saturday.
Below is a proposal for the consideration of Curtains and Linens:
Promotion of birthday sale, items on special and also to drive feet in store to participate in the birthday competition which is dependant on purchasing for a certain amount.
Advert size to be 20 cm x 3 columns for this promotion.
Launch on Friday, 27th June
Winner of competition to be drawn in store on the 2nd August.
Launch Friday 27th June
27th June The Herald 20 x 3
2nd July La Femme 20 x 3
23rdJuly La Femme 20 x 3
30th July La Femme 20 x 3
Adverts in full colour
Value R35 760
Cost to Curtains & Linens R26 820
Adverts – one spot colour – + Green
Value R24 000
Cost to Curtains & Linens R19 200
Costs vat excl. The Herald will design the adverts, to be approved by Curtains & Linens