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America’s Obesity Epidemic

During the past 20 years there has been a dramatic increase in obesity in the USA Average weight from 1960 to 2002 Men rose from 166 to 191 lbs Woman rose from 140 to 164 lbs Average BMI (body mass index) has increased from 25 to 28. America’s Obesity Epidemic.

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America’s Obesity Epidemic

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  1. During the past 20 years there has been a dramatic increase in obesity in the USA Average weight from 1960 to 2002 Men rose from 166 to 191 lbs Woman rose from 140 to 164 lbs Average BMI (body mass index) has increased from 25 to 28 America’s Obesity Epidemic

  2. No Data <10% 10%–14% Obesity Trends Among U.S. Adults1985

  3. No Data <10% 10%–14% Obesity Trends Among U.S. Adults1986

  4. No Data <10% 10%–14% Obesity Trends Among U.S. Adults1987

  5. No Data <10% 10%–14% Obesity Trends Among U.S. Adults1988

  6. No Data <10% 10%–14% Obesity Trends Among U.S. Adults1989

  7. No Data <10% 10%–14% Obesity Trends Among U.S. Adults1990

  8. No Data <10% 10%–14% 15%–19% Obesity Trends Among U.S. Adults1991

  9. No Data <10% 10%–14% 15%–19% Obesity Trends Among U.S. Adults1992

  10. No Data <10% 10%–14% 15%–19% Obesity Trends Among U.S. Adults1993

  11. No Data <10% 10%–14% 15%–19% Obesity Trends Among U.S. Adults1994

  12. No Data <10% 10%–14% 15%–19% Obesity Trends Among U.S. Adults1995

  13. No Data <10% 10%–14% 15%–19% Obesity Trends Among U.S. Adults1996

  14. No Data <10% 10%–14% 15%–19% ≥20 Obesity Trends Among U.S. Adults1997

  15. No Data <10% 10%–14% 15%–19% ≥20 Obesity Trends Among U.S. Adults1998

  16. No Data <10% 10%–14% 15%–19% ≥20 Obesity Trends Among U.S. Adults1999

  17. No Data <10% 10%–14% 15%–19% ≥20 Obesity Trends Among U.S. Adults2000

  18. Obesity Trends Among U.S. Adults2001 No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

  19. Over 60% of Americans (60 million) are overweight 30% are obese 16% or 9 million kids are overweight Obesity is responsible for more than 300,000 deaths a year America’s Obesity Epidemic

  20. The increases in overweight and obesity cut across all ages, racial and ethnic groups, and both genders The prevalence of overweight and obesity increases until about age 60 By 2009, almost 70% of the population will be overweight or obese America’s Obesity Epidemic

  21. The economic cost of obesity in the United States was about $117 billion in 2000 Medical costs up to 36% higher than those of a normal weight Annual medical spending is 14% higher 37% higher with obesity Weight loss can reduce lifetime medical costs from $2,200 - $5,300 per person High Cost of Being Overweight

  22. Overweight and obesity impact the workplace 39 million workdays lost 62 million physician office visits 239 restricted activity days 89 million bed related days High Cost of Being Overweight

  23. Overweight and obesity are tied to major diseases and other health problems Heart disease Certain types of cancer Type 2 diabetes Stroke Arthritis Breathing problems Depression High Cost of Being Overweight

  24. Genetics, environment and consumption A changing environment has broadened food options and eating habits Portion size has also increased Compare portion sizes today to sizes 20 years ago Causes of Overweight & Obesity

  25. Bagel 20 Years Ago Today 140 calories 3-inch diameter 350 calories 6-inch diameter Calorie Difference: 210 calories

  26. Cheeseburger Today 20 Years Ago 333 calories 590 calories Calorie Difference: 257 calories

  27. Spaghetti and Meatballs 20 Years Ago Today 500 calories 1 cup spaghetti with sauce and 3 small meatballs 1,025 calories 2 cups of pasta with sauce and 3 large meatballs Calorie Difference: 525 calories

  28. French Fries 20 Years Ago Today 210 Calories 2.4 ounces 610 Calories 6.9 ounces Calorie Difference: 400 Calories

  29. Soda 20 Years Ago Today 85 Calories 6.5 ounces 250 Calories 20 ounces Calorie Difference: 165 Calories

  30. Turkey Sandwich 20 Years Ago Today 320 calories 820 calories Calorie Difference: 500 calories

  31. Coffee Today Mocha Coffee(with steamed whole milk and mocha syrup) 20 Years Ago Coffee(with whole milk and sugar) 45 calories 8 ounces 350 calories 16 ounces Calorie Difference: 305 calories

  32. Pepperoni Pizza 20 Years Ago Today 500 calories 850 calories Calorie Difference: 350 calories

  33. Chicken Caesar Salad 20 Years Ago Today 390 calories 1 ½ cups 790 calories 3 ½ cups Calorie Difference: 400 calories

  34. Americans live sedentary lives 40% of adults do not participate in any leisure time physical activity Less than 1/3 of adults engage in the recommended amounts of physical activity 43% of adolescents watch more than 2 hours of television each day Causes of Overweight & Obesity

  35. Overweight and obesity result from an imbalance of calorie consumption and physical activity Body weight is the result of a combination of genetic, metabolic, behavioral, environmental, cultural, and socioeconomic influences Behavioral and environmental factors are large contributors and provide the greatest opportunity for actions and intervention Causes of Overweight & Obesity

  36. Science shows that genetics does play a role in obesity However in most cases, genes and behavior are both needed for a person to be overweight How Do Genes Affect Obesity?

  37. "Despite obesity having strong genetic determinants, the genetic composition of the population does not change rapidly. Therefore, the large increase in obesity must reflect major changes in non-genetic factors." Pediatrics. 1998; Supplement: 571

  38. In 2002, Americans spent nearly $100 billion on diet related products and services Expected to double by 2007 Four out of five American women say they're dissatisfied with the way they look On any given day in the USA… Almost half of women are on a diet And one in four men Weight Loss Market

  39. Launch 2-Pak Launch 4-Pak Body Balance Launch Paks

  40. 2 Body Balance Program Paks Plus, Over $50 Free Added Value 2 Promo Paks Tape Measure Tablet Box Shaker Powder Container 100 Mini Flyers 25 Retail Brochures 5 Lighten Up Buttons Launch DVD 1 Raffle Ticket $300.00 US $312.00 CN Body Balance 2-Pak

  41. 4 Body Balance Program Paks Plus, Over $150 Free Added Value 4 Crave Control 4 Promo Paks Tape Measure Tablet Box Shaker Powder Container 100 Mini Flyers 25 Retail Brochures 5 Lighten Up Buttons Launch DVD / 4 Raffle Tickets $600.00 US $624.00 CN Body Balance 4-Pak

  42. Sweepstakes Goal Maintain heightened awareness of Body Balance during first 100 days after launch Enhance product trial, success and re-purchase Retailing introduction tool Rapidly gain testimonials Customer Wins…You Win! Grand Prize is double edge sword Lighten Up Sweepstakes

  43. Grand Prize - $2,5000 New Wardrobe(Customer & Consultant Win) National Winner Regional Winner (region with most entries) Three Category Winners - $1,000 Shopping Spree Biggest % weight loss Biggest loss in inches Biggest loss as a couple 250 Other Prizes Warm up suits, golf putters, tote bags, wallets and promo paks Prizes

  44. Use brochure and contest to promote Body Balance Program Give Sweepstakes brochure to everyone starting the Body Balance Program Lose weight on the Body Balance Program Submit official entry form in retail brochure, before and after pictures and results no later than July 15, 2006 Winners drawn on August 2006 kick-off call How To Participate

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