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Major Consumer/Business Segments. People Who are Environmentally Aware of Organic vs. Non-Organic Foods Demand for Organic Foods High Growth Rate of 20% in 2006 Forecasts for 16% Growth Rate in Revenues. The Nature of Competition. 782 Organic Food Stores, Over 30 Companies

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Major consumer business segments
Major Consumer/Business Segments

  • People Who are Environmentally Aware of Organic vs. Non-Organic Foods

  • Demand for Organic Foods

  • High Growth Rate of 20% in 2006

  • Forecasts for 16% Growth Rate in Revenues


The nature of competition
The Nature of Competition

  • 782 Organic Food Stores, Over 30 Companies

  • Local Competition along with Importers

  • Specialty Retailers vs. Mainstream Retailers

    • SR=73% vs. MR=18%

    • Yogi House-Leading chain of Specialty Stores

    • Jason’s Market Place & Wellcome

      • Leading chains of Mainstream Retailers


The nature of competition cont
The Nature of Competition Cont…

  • Sun Chin

    • Leading Supplier of Organic Foods

  • Presidents Enterprise Corporation

    • Over 20 Chains Importing from U.S and Australia

    • Leading Distributor

  • Mother Nature Company

    • Leading Importer of Organic Foods


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