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Major Consumer/Business Segments. People Who are Environmentally Aware of Organic vs. Non-Organic Foods Demand for Organic Foods High Growth Rate of 20% in 2006 Forecasts for 16% Growth Rate in Revenues. The Nature of Competition. 782 Organic Food Stores, Over 30 Companies

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major consumer business segments
Major Consumer/Business Segments
  • People Who are Environmentally Aware of Organic vs. Non-Organic Foods
  • Demand for Organic Foods
  • High Growth Rate of 20% in 2006
  • Forecasts for 16% Growth Rate in Revenues
the nature of competition
The Nature of Competition
  • 782 Organic Food Stores, Over 30 Companies
  • Local Competition along with Importers
  • Specialty Retailers vs. Mainstream Retailers
    • SR=73% vs. MR=18%
    • Yogi House-Leading chain of Specialty Stores
    • Jason’s Market Place & Wellcome
      • Leading chains of Mainstream Retailers
the nature of competition cont
The Nature of Competition Cont…
  • Sun Chin
    • Leading Supplier of Organic Foods
  • Presidents Enterprise Corporation
    • Over 20 Chains Importing from U.S and Australia
    • Leading Distributor
  • Mother Nature Company
    • Leading Importer of Organic Foods
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