Nomination: B est cultural or musical event, May , 2013. « No tank can scary Mini ». Task / goal : . - T o create a concept that displays the character and style of the car ; - T o supporto strategico and strengthen the high image of « Mini Cooper »;
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Best cultural or musical event,
«No tank can scary Mini»
Task / goal:
You will not grasp it with your mind,
Or cover with your common label:
For Mini is one of a kind -
Believe in it if you are able.
Nomatterwhoyouare. «MINI» acceptsyou, whatyouare.
Nomatterwhoyouare. «MINI» acceptsyou, whatyouare. MINI - isyourfriend; MINI – has one face, buthisemotionsmaybevarious;MINI - carthat is able to fit all your needs, suitdifferentpeopleandhelpsyoutorevealyourself.
To implementtheabove-mentionedconceptwedecidedtoarrangetherallyanditsfinalchordwouldbeaninstallation, showingcharacterandstyleof «MiniCooper».
Justimagine: a rushhour, Ringroad ... better say blockedRingroadwith 200 glassedmodelsof MINI withfullmake-up. The owners of other car brands watched the string pass by.
That’sthewayhowoureventand MINI car run started.
A tour round Minsk, ticker-tapeparade, bynomeansallthisis«MINI» style. Moreover, alltheguestsarrivein a completelydifferentplace.
Thehigh point oftheentireevent - aninstallation, thatrevealsourideaandshowsthat«MiniCooper» - complementanycharacter.
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