The Public Wi-Fi in Asia–Pacific: usage trends, business models and
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APAC Public Wi-Fi Market to 2019 by Company PowerPoint PPT Presentation


Wi-Fi continues to be a popular wireless service in Asia–Pacific and it can affect, and be affected by, 4G roll-outs depending on mobile operator pricing and market strategies.

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APAC Public Wi-Fi Market to 2019 by Company

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Apac public wi fi market to 2019 by company

The Public Wi-Fi in Asia–Pacific: usage trends, business models and monetisationstrategiesByAnalysys Mason

No of Pages: 23

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The public wi fi in asia pacific usage trends business models and monetisation strategies

The Public Wi-Fi in Asia–Pacific: usage trends, business models and monetisation strategies

Wi-Fi continues to be a popular wireless service in Asia–Pacific and it can affect, and be affected by, 4G roll-outs depending on mobile operator pricing and market strategies.

This Viewpoint provides insights into public (not home or office) Wi-Fi data traffic trends in the Asia–Pacific (APAC) region overall and at a country level. It also provides an overview of public Wi-Fi business models, and suggests innovative ways to monetise public Wi-Fi networks for mobile network operators (MNOs) in the APAC region.

The Viewpoint answers the following key questions:

How is public Wi-Fi used in different countries in APAC and what are the data trends?

How is consumer online behaviour impacted by Wi-Fi and LTE services?

What are the main Wi-Fi business models and revenue generation methods?

How can operators ensure that their Wi-Fi investments remain relevant and valuable?

It is accompanied by an Excel file that features details of the Wi-Fi offerings of the major operators, and the scale of public Wi-Fi deployments in developed Asia–Pacific (DVAP) countries.

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Apac public wi fi market to 2019 by company

The Public Wi-Fi in Asia–Pacific: usage trends, business models and monetisation strategies

Company coverage

The following companies are mentioned in this Report.

China Mobile

China Telecom

China Unicom

Chungwa Telecom

CSL Mobile

Hutchison Telecommunications Hong Kong Holdings (3)

KDDI

kt

NTT Docomo

SK telecom

SmarTone Mobile Communications

SoftBank

Taiwan Mobile

Telstra

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The public wi fi in asia pacific usage trends business models and monetisation strategies1

The Public Wi-Fi in Asia–Pacific: usage trends, business models and monetisation strategies

Few Points of Table of Content

Executive summary

Recommendations: How to ensure that Wi-Fi deployments remain relevant and valuable

The volume of private Wi-Fi and mobile data dwarfs that of public Wi-Fi data, but public Wi-Fi can act as a companion to mobile networks

Few countries have high levels of public Wi-Fi offloading – the reasons are different for each country

MNOs can exert control over public Wi-Fi use with pricing and data quota strategies, but depend on good Wi-Fi availability as well

China is exceptional in terms of Wi-Fi usage – public Wi-Fi data traffic far exceeds that of mobile data, but LTE is reversing this trend

Government initiatives, such as [email protected] in Singapore, and incumbent operators, such as in Hong Kong, can drive public Wi-Fi usage

The volume of traffic offloaded onto public Wi-Fi is low even in developed markets with high volumes of mobile traffic and strong Wi-Fi coverage

Consumer behaviour in relation to Wi-Fi may change as LTE becomes more pervasive, but Wi-Fi remains a popular service

Deploying Wi-Fi can address several challenges that MNOs face on their cellular networks

Pervasive LTE affects only one of the four main types of Wi-Fi business model: proactive public Wi-Fi deployment

Operators in Asia–Pacific use multiple methods to generate Wi-Fi revenue – there is no single opportunity

Operators in developed markets mostly use bundling to monetise Wi-Fi, but other opportunities are available

View Complete Report @ http://www.rnrmarketresearch.com/the-public-wi-fi-in-asia-pacific-usage-trends-business-models-and-monetisation-strategies-market-report.html .


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The Public Wi-Fi in Asia–Pacific: usage trends, business models and monetisation strategies

List of Figures

Figure 1: Telecoms operators covered in this report [Source: Analysys Mason, 2015]Figure 2: Recommended strategies for operators to monetise public Wi-Fi deployments [Source: Analysys Mason, 2015]Figure 3: Wireless network data traffic by type, developed Asia–Pacific, 2012–2019 [Source: Analysys Mason, 2015]Figure 4: Wireless network data traffic by type, emerging Asia–Pacific, 2012–2019 [Source: Analysys Mason, 2015]Figure 5: Public Wi-Fi as a percentage of wireless data traffic compared with mobile data traffic per connection, by country, Asia–Pacific, 2013Figure 6: Combinations of mobile and Wi-Fi usage [Source: Analysys Mason, 2015]Figure 7: Wireless data traffic by type and public Wi-Fi’s share of that traffic, China, 2012–2019 [Source: Analysys Mason, 2015]Figure 8: Wi-Fi hotspots by operator, China, 2013 [Source: Analysys Mason, 2015]Figure 9: [email protected] registered subscribers and usage, Singapore, December 2006–June 2013 [Source: Info-communications Development Authority of Singapore, 2013]

Figure 10: Wi-Fi hotspots by operator, Hong Kong, 2014 [Source: Analysys Mason, 2015]Figure 11: Public Wi-Fi hotspots by operator, JapFigure 12: Wireless data traffic and public Wi-Fi’s share of that traffic, South Korea, January 2012–September 2014 [Source: Korea Communications Commission, 2015]Figure 13: Wireless data traffic and public Wi-Fi’s share of that traffic, Japan, 2012–2019 [Source: Analysys Mason, 2015]Figure 14: Consumer usage of Wi-Fi on mobile phones to connect to the Internet, selected countries, Asia–Pacific [Source: Analysys Mason, 2015]Figure 15: Consumers’ main reasons for using Wi-Fi, selected countries, Asia–Pacific [Source: Analysys Mason, 2015]Figure 16: Four main types of Wi-Fi business model and strategy [Source: Analysys Mason, 2015]Figure 17: Wi-Fi monetisation revenue streams, traditional retail services, Asia–Pacific [Source: Analysys Mason, 2015]

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The Public Wi-Fi in Asia–Pacific: usage trends, business models and monetisation strategies

Related Market Reports

Global Wi-Fi Market [Indoor Wi-Fi, Outdoor Wi-Fi, Transportation Wi-Fi]: Global Advancements, Business Models, Market Forecasts & Analysis (2014 – 2019)

Wireless Fidelity or Wi-Fi is a communication technology that enables devices to communicate with each other and with other networks wirelessly. Wi-Fi is a communication protocol based on IEEE 802.11 standard with several specifications being named as 802.11a, 802.11b, 802.11g, 802.11n, and 802.11ac.

Wi-Fi has evolved over the time in terms of increasing number of users that can connect to the network via a single access point and improving data transfer rate between device and network. The world is heading toward a connected environment where all the devices are connected to each other or to a network. The demand for Wi-Fi is increasing as the number of Wi-Fi-enabled smart devices is growing rapidly along with the mobile data consumption by these devices. Even though there are many factors driving the Wi-Fi market, the most common restraint faced in adopting Wi-Fi is the lack of regulation and security over the network.


The public wi fi in asia pacific usage trends business models and monetisation strategies4

The Public Wi-Fi in Asia–Pacific: usage trends, business models and monetisation strategies

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Wireless carriers are thus exploring options to offload additional coverage and capacity to alternatives such as strategically deployed small cells and WiFi access points, which have so far been deployed by more than 200 global wireless carriers. Adding further to the heterogeneity are alternative deployment models such as DAS (Distributed Antenna Systems) and the emerging C-RAN (Cloud Radio Access Networks) architecture which concentrates the processing of the RAN segment of a mobile network in one or more, centralized data centers.


Apac public wi fi market to 2019 by company

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