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Google Ads Obtain the Call Reporting Feature

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Google Ads Obtain the Call Reporting Feature

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  1. GOOGLE Ads Obtain the Call Reporting Feature

  2. It was recently confirmed that Google Ads was updated, and such effort has now allowed advertisers to activate the call reporting at the account level. Given this confirmation, many advertisers, digital marketers and site owners were delighted given that the new feature is expected to greatly help their promotional campaigns. Many experts also view the latest Google Ads update as a bold move since before it was rolled out the call reporting feature had to be enabled individually for every call extension as well as the call-only ad. Thus, it is quite challenging for advertisers particularly those with multiple call-only ads and various ad extensions to make sure that the call reporting was properly set up for everything.

  3. But with the latest update, every advertiser can now use a toggle that will conveniently enable call reporting that covers the entire account. The update is also expected to eliminate the possible occurrence of call extensions or call-only ads without enabling the reporting. Also, Google hinted that the feature is optional. It means that it is not turned on by default. Thus, advertisers, digital marketers, site owners and other Google Ads user who wish to enable the call reporting feature for certain ads as well as ad extensions can manually do that.

  4. Finally, Google confirmed that the feature’s current settings do not allow users to switch back and forth. This simply means that as soon as the account-level call reporting is enabled by an advertiser for his or her entire account, he or she will no longer be able to revert the settings to what it is before.

  5. WEEBLY Source: https://digitalmarketingjou rnal.weebly.com/blog/goo gle-ads-obtain-the-call- reporting-feature

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