Frustrated To Fabulous In 6 Simple Steps

1. A Guide For Women’s Success top of header, subhead and bcopy for quoteFRUSTRATED to fabulous in 6 Simple Steps A formula for success for busy women Learn How To Move... by Amy Applebaum 1

2. . Frustrated to Fabulous What People Are Saying About Amy Applebaum top of header, subhead and bcopy I had a seed of a business idea. Amy taught me how to identify that seed, plant it, grow it, and harvest it while somehow simultaneously doing the same for my personal life. She’s not just a business coach. She’s a life coach, a mentor, a friend. They say behind every successful man there is a woman telling him what to do. For women there’s Amy Applebaum. - Nia Peeples , Actress and CEO of Elements of LIfe for quote “Amy Applebaum is the success coach for a new generation. She’s got a fresh approach that gets people into action toward realizing their dreams.” - Dayna Devon, former host of NBC’s Extra “Amy Applebaum’s work is truly extraordinary. Her program actually gets rid of problems. You can’t help but have an amazing life after you’ve gone through it.” - Ray Trim, former Director of Business Affairs for NBC/Universal “Amy Applebaum’s programs are the most important thing you can focus on.” - Leeza Gibbons, Former Host of Entertainment Tonight and Extrav “Amy Applebaum is the 21st century master at helping you craft the life of your dreams!” - Marcia Wieder, CEO of Dream University and Coach to Jack Canfield “Amy Applebaum can move almost anyone from problem to solution quickly. She’s quite amazing. I see her as the next-generation Dr. Phil.” - Steve Cohen, founding executive producer of Court TV and former news director of WCBS in New York City and KCBS in Los Angeles 2

3. . Frustrated to Fabulous top of header, subhead and bcopy Table of Contents for body copy if theres a subehead uptop for body copy if theres a header up top A Welcome from Amy ............................................................................................. 4 My Personal Breakthrough ...................................................................................... 6 for quote for quote About Moi ................................................................................................................ 9 Rules of the Game ................................................................................................... 10 The Breakthrough Commitment Agreement ........................................................ 13 Step One: Uncover Your Real Problem .................................................................. 16 Step Two: Discover What You Want ....................................................................... 33 Step Three: Understand How Your Thinking Causes Your Problems .................... 57 Step Four: Shift Your Thinking ................................................................................ 81 Step Five: Identify How Your Actions Cause Your Problems ................................ 107 Step Six: Take Action Now! ..................................................................................... 117 Dealing with the Inevitable Breakdowns ................................................................ 145 A Final Word of Encouragement ............................................................................ 148 Acknowledgement ................................................................................................... 151 Copyright 2013 AmyApplebaum, Inc. - All Rights Reserved No part of this book may be copied, distributed or reproduced without written permission from the author. 3

4. . Frustrated to Fabulous Welcome top of header, subhead and bcopy for body copy if theres a subehead uptop When I met Janice, a busy female entrepreneur trying to balance it all, she was ready to leave her husband. Her teenage daughter was out of control. Her finances were in shambles, her career was stuck, and she was incredibly angry at her parents, her brother, her husband, her daughter, and everyone else who she felt had let her down over the years. Basically, her life felt like a nightmare. She felt out of control, purposeless and hopeless. And it looked like countless women’s lives whose marriages and families are suffering, and whose careers aren’t progressing as they’d have hoped. You might know one of these women. for body copy if theres a header up top “ of problems for quote for quote It’s not the type or number we face that matters. It’s how we deal Here’s the good news; everybody has problems. It doesn’t matter if you’re a suburban soccer mom, the CEO of a major corporation, an elementary school teacher or a surgeon. Male, female, black, white, rich, poor—we’ve all got problems. And for the busy female entrepreneur, problems are unavoidable as you try to balance your work and personal life. with them that “ makes the difference Maybe your relationship is suffering. Maybe you aren’t making enough money. Maybe you are unclear on what to do next. Maybe you need to eat healthier, and lose a few extra pounds. It doesn’t matter. The reality is, we all have problems. The question is ‘how do we solve these problems?’ And you know what’s crazy...most of us don’t know. 4

5. . Frustrated to Fabulous We’ve never been given the tools. We’ve never been given the training. And, in most cases, nobody has sat down with us down and really helped us figure out the root cause of our problems, rather than just the symptoms. top of header, subhead and bcopy “ the life you With Frustrated to Fabulous in Six Simple Steps, I will take you from problem to solution—from inertia and hopelessness, to action and breakthrough, and show you how to change your business and life into the one you’ve always dreamed of, permanently. And in days and weeks, not years. for quote Stop simply thinking about It’s not the type or number of problems we face that matters. It’s how we deal with them that makes the difference. This book will serve as your portable, always accessible, trainer—putting you through a process similar to the one I have put thousands of clients through, clients who have experienced incredible results. want to live, and start “ creating that life right now! This book is not filled with dry text and therapy-speak. It’s written in the same straightforward language I use with my clients. It’s also filled with stories, checklists, action steps, memory stimulating quizzes, and assignments that are designed to make it easy for you to achieve extraordinary results and motivate you to finally create the life and business you deserve! This is a book about doing. A book that encourages you to take advantage of my process and tools, and assists you in taking action today. It’s time to stop thinking about what you want and start creating what you want... right now! 5

6. . Frustrated to Fabulous My Personal Breakthrough top of header, subhead and bcopy for body copy if theres a subehead uptop I got fired. for body copy if theres a header up top “ I was waiting tables, trying to figure out what I would do with the rest of my life. I had been miserable with my job for months, but stayed because I was making pretty good money. for quote for quote I had always been an One morning, one of my guests asked for the oatmeal. She said she was in a hurry and told me to “speed it up.” Being concerned about her time issue, I explained that we make our oatmeal from scratch and that it would take approximately 20 minutes to cook. She said, “O.k.” Nine minutes later she started snapping her fingers and shouting across the restaurant, “Where’s my oatmeal?!” achiever... “ what happened? I walked over to her and explained, again, that the oatmeal is made from scratch when ordered, and takes approximately 20 minutes. She shouted, “Bring me my oatmeal now!” I proceeded over to the cook’s station and requested the oatmeal. They told me it wasn’t fully cooked. I said, “That is how she wants it.” I got fired that day. Although I wasn’t sad to say goodbye to a place I was allowing to suck the life out of me, it was still my life, and now, it was gone. I had always been an “achiever” and a “go getter.” What had happened? I was humiliated. My life, as I knew it, was over. What was I going to do? I felt so depressed. I wanted to crawl 6

7. . Frustrated to Fabulous into a hole. I suffered for many weeks. I panicked. I cried. I threw things, moped around, called myself a “loser.” And cried some more. top of header, subhead and bcopy for body copy if theres a subehead uptop for body copy if theres a header up top Then I had a breakthrough. After a month of agony, it hit me - like a piano falling off the roof of a building. There was so much more to this scenario than “getting fired.” I had been unhappy long before getting fired. I was settling in my life; not doing what I wanted. “ feeling sorry for quote for quote In a moment I went from All of the pain and dissatisfaction I had been experiencing was about the choices I had been making. I didn’t have to work at that restaurant if it wasn’t making me happy. But, I chose to. I had been obsessing about my problems for months, feeling sorry for myself, blaming others and getting nowhere. I could have spent that time deciding what to do about it, moving past my problems and creating the life I wanted. I have a choice about how I think, how I act, and what I choose to do with my life. I hated working at that restaurant. Getting fired meant freedom. It was an opportunity for me to create the amazing life I had been putting off. for myself to being excited In a moment, I went from feeling sorry for myself to being excited. I put on some Donna Summer tunes, (What? My mother turned me on to it), got out a piece of paper and started brainstorming. I had so many ideas. I could be an actress, I could be a veterinarian, I could be a lawyer. The music was pumping me up, I was feeling confident and clear. Suddenly, my problems seemed conquerable. “I know! I could be an entrepreneur!” 7

8. . Frustrated to Fabulous That was it - I would start my own company, just like my dad. For one second, I had a twinge of, “I don’t know how” rush through me. Then in the very next moment thought to myself, “I don’t care, I’ll figure it out.” I didn’t know how, but I was determined to figure it out. I was determined to be successful. top of header, subhead and bcopy for body copy if theres a subehead uptop for body copy if theres a header up top “ thinking and One year later, I was up, running and making money from my vending company. I learned about marketing, sales, accounting, and customer service. I was doing it! I made tons of mistakes, but learned from every one of them. for quote for quote With the appropriate The realization that my entire life could change in one moment simply because I shifted my thinking was the most powerful insight I had ever received. My life and business hasn’t been the same since. the appropriate actions, your dreams can With the appropriate thinking and the appropriate actions, your dreams actually can become a reality…period. And I am proof of this everyday. No matter what the problem or obstacle it is that you face, you have a choice about what your life and business looks like. I choose for mine to be amazing! And so, getting fired was one of the greatest gifts I have ever received. “ become a reality 8

9. . Frustrated to Fabulous About Moi top of header, subhead and bcopy for body copy if theres a subehead uptop Hi! I’m Amy! I’m a business coach, CEO of multiple companies, wife, mom of a toddler, and a 15-year entrepreneur. (Ok maybe 17.) I have failed multiple times (still do), and fear is something I manage consistently. In fact, I was so afraid to pursue my dream of being an entrepreneur that I waited until I got fired to actually go for it. for body copy if theres a header up top for quote for quote And I was not an overnight success. My first biz was a vending company and after six months, my only “accomplishment” was having one of my vending machines fall on a little boy. Fortunately, he was OK, but my business wasn’t. So… Struggle. Fear. Doubts. I get it! Over the past decade, I’ve had the incredible honor of working with thousands of women, helping them create success, step by step. The way my mentors helped me. By providing direction & strategies to help them create compelling visions and brands, build confidence, and increase sales. Thankfully, I was smart enough to swallow my pride and ask for some much needed help. And that’s when the world of success opened up to me. Phew! It is possible. Along the way, my perseverance got me featured on ABC, CNN, TLC, Dr. Drew’s LifeChangers, Martha Stewart Radio and others. I say this NOT to be obnoxious, but to show you what happens when you focus, surround yourself around the right mentors, and follow through. I would love to help you on your success journey. Please visit me at www.AmyApplebaum.com and let’s get started! With the help of my mentors, I created a kick-a** vision that moved me, an engaging brand that my market loved, worked on my confidence and mindset, and then… stepped out of my comfort zone and started sharing my offerings. Over & over & over! The results? SALES! LOTS OF THEM!!! In one year, I established over 300 accounts and a thriving business. Five years later, I sold my company for a NICE profit and made it my commitment to help women achieve personal & financial success through their businesses. To Your Success! 9

10. . Frustrated to Fabulous top of header, subhead and bcopy Rules of the Game for body copy if theres a subehead uptop for body copy if theres a header up top You can use this book like a workbook, over and over to overcome any business problem you have. To get the most out of this program, there are some rules that you’ll want to follow. If your goal, for example, was to become physically fit, you wouldn’t get anywhere if you ate a pint of ice cream every day and refused to exercise. Likewise, mental and emotional fitness takes commitment. If you want “living an incredible life” to be the standard instead of the exception, you’ll need to shift your thinking, and subsequently shift your actions. “ your life, you’re for quote for quote To get what you want in going to have “ commit to Throughout this process, my job is to support you in achieving the business and life that you want to have. So, in order to do that, you’ll want to follow some rules: these rules 1 Read this book in order. The arrangement of the steps is critical to your success. Some like to skip ahead to the last chapter, but, if you “cheat” and skip forward, you might not end up where you want to be. You might not properly identify the obstacles that keep blocking you from achieving your goals. 2 Participate. You don’t just want to be a reader of this book. If you want results, really get involved. Creating a success is all about taking action. So, you’ll want to try on the perspectives presented and finish the 10

11. . Frustrated to Fabulous top of header, subhead and bcopy assignments - even if you think they do not apply to you. You don’t have to agree with my way of doing things, just agree to try them. Remember, if your way was working, you wouldn’t have picked up this book. So jump in, get involved, and see what happens. You have nothing to lose, and everything to gain. for body copy if theres a subehead uptop for body copy if theres a header up top “ you’re going for quote for quote In order to be This book might not be long, but some of the exercises might take 30 minutes, 45 minutes, even an hour. To help keep you on track, schedule time in your calendar to read the book and participate in the exercises. I suggest at least an hour per day, but if you only have 15 minutes, that will work. If you take this process seriously, you will see incredible results, quickly. successful, “ to have to participate 3 Focus on one problem at a time. When it comes to challenges in life, we usually suffer from more than one. For example, maybe you’re not making enough money. Maybe you don’t know how to brand yourself. Maybe you don’t know how to increase sales. Maybe you don’t know how to manage your personal life and business. Maybe you are suffering from many of these at the same time. True, you might have multiple problems you’re dealing with, but for now, just address one priority problem – the one you feel that if solved, would make the biggest difference in your life and business – and may even solve the other problems. Once you have resolved that problem, you can revisit the process and 11

12. . Frustrated to Fabulous attempt to address the other problems. Otherwise, you will likely feel overwhelmed and give up before seeing any changes. The exercises in this book can be applied to most problems. Ignore portions of exercises that do not apply to your one problem. top of header, subhead and bcopy “ courageous, capable and powerful woman 4 See your power. You are an extraordinary, courageous, capable, powerful woman. Somewhere down the line, you may have forgotten that. This book is dedicated to getting you in touch with some of that power again. And, that starts with you acknowledging all of those things about YOU that make you great. You are an extraordinary, for quote “ Some Additional Rules ???Creative and open minded thinking only. ???Utilize your team. ???No excuses and no blaming. ???Be willing to try on a new perspective, at least temporarily. ???Get involved. ???Be honest with yourself. Drop the ego. Don’t kid yourself into believing this stuff doesn’t apply to you... It does. ? Be willing to see that you’re amazing! Try that on! 12

13. . Frustrated to Fabulous The Breakthrough Commitment Agreement top of header, subhead and bcopy You are going to make something fabulous happen here and my request is that you settle for nothing less than the belief that YOU CAN DO THIS! You can achieve your goals. “ for quote Change takes work, time, ? ???Don’t sell yourself on your excuses. consistency, ???Don’t buy into your limitations. Instead give 100% and see what happens. and dedication, ... and this Sometimes when you go for it all the way, you find out that what you thought you wanted, isn’t really what you want. That’s ok. If that’s the case, you will be honest with yourself and move on. But, I find, more often than not, that it’s the commitment and perserverence that take you right to the top. And at the top is success and happiness and fulfillment. But you must believe in yourself and go for it, 100%. Agreement is your promise to “ yourself to do the work To achieve your goals, you must first identify and move beyond the obstacles that have prevented you from reaching your goals in the past. Then you must create a plan to get what you want and follow through with that plan. This book is designed to facilitate this process and prepare you for the design and execution of your goals. This Commitment Agreement is your promise to yourself. Change takes work, time, consistency, and dedication. The 13

14. . Frustrated to Fabulous commitment of Frustrated to Fabulous is to give you the tools necessary to take action. In turn, your commitment is to take action. I cannot make any guarantees as to the results you will experience, but will support you in making choices that are in alignment with your goals. The responsibility for change is yours and yours alone. top of header, subhead and bcopy for body copy if theres a subehead uptop for body copy if theres a header up top for quote for quote This is your This document serves as your promise to yourself to begin to take the actions necessary to create the life you want for yourself. This is a journey that will challenge your belief system by confronting how you think. Most importantly, it will be a life- altering experience if you make the commitment to change and follow through with it. promise to take the necessary actions to “ create the life that you want 14

15. . Frustrated to Fabulous The Breakthrough Commitment Agreement top of header, subhead and bcopy Print this agreement, fill it out, and place it somewhere you will see it everyday. It is your reminder of your commitment to move past your challenges and stay committed to your goals. for quote My Breakthrough Commitment Agreement I, , hereby agree to follow the rules described above throughout the Breakthrough Process. I agree to read these chapters in the order presented and complete both the reading and the assignments. If I do stop making progress, then I agree to ask for help, pick up where I left off and continue with the process. I agree to be flexible and open-minded for the duration of the Breakthrough Process. I agree to remind myself, as I go through the process, that I am capable of great success, happiness and fulfillment. Signature Date 15

16. . Frustrated to Fabulous Step One: Uncover Your Real Problem top of header, subhead and bcopy for body copy if theres a subehead uptop for body copy if theres a header up top Everybody Has Problems “ “ Problems are part of life and certainly part of business. Sometimes you have lots of problems going on at once; sometimes you only have a few you’re dealing with; sometimes you have none. But, one thing is certain, we all deal with problems in our life – at one point or another. for quote for quote All of us have one thing in common: Problems It doesn’t matter if you sell stocks and bonds on Wall Street, or hot dogs on the street corner, all of us have one thing in common: problems. Just ask Britney Spears, Bill Clinton, or Martha Stewart. Their fame, talent, money and power did not make them exempt from suffering through problems. So, you are not alone, nor do you hold the ticket for the most serious problem, the largest number of problems, the most embarrassing problem or the only problem that can’t be solved. We never know what problems we will face or when we will face them but we do know we will face them! So, what’s the problem? The biggest problem with problems is not the problem itself, it’s not having the strategy to move past them. You will learn that process here. You obviously want to have an amazing life, or you wouldn’t be 16

17. . Frustrated to Fabulous here. And, you wouldn’t have started a business. So, what’s the problem? Why did you pick up this book? What do you wish was working in your business that isn’t or isn’t to the degree you’d like it to? top of header, subhead and bcopy “ unless you In my reality, there is no problem unless you think there is. So, let’s first, make sure not try to fix things that you like; or focus on things that you don’t see as problems. What you want to focus on are problems that are preventing you from moving forward in your business (or life). We also want to pay attention to “problems” that you don’t know you have yet. I call these “hidden” problems. We will identify many of those throughout this process. for quote There is no problem think there is Problems exist because there is something that we view as “not right” in our life and business. So look at that area of your life that is creating stress or a lack of freedom and happiness for you. That is the area that we want to focus on throughout this book. This internal conflict causes you to suffer in varying degrees. The suffering increases the longer you have the internal conflict. All problems are created by an internal conflict of some kind. For example: YOU WANT to get along with your husband AND YOU DON’T YOU WANT to make more money YOU WANT to lose 20 pounds YOU WANT a better sex life YOU WANT to be happy YOU WANT your business to take off YOU WANT more respect from someone AND YOU’RE NOT GETTING IT AND YOU DON’T AND YOU CAN’T AND YOU DON’T HAVE IT AND YOU’RE NOT AND IT HASN’T 17

18. . Frustrated to Fabulous Not resolving problems causes you to experience certain aspects of your life as painful, upsetting and unfulfilling. top of header, subhead and bcopy for body copy if theres a subehead uptop This is where we, out of frustration with our ongoing problems, take out our pain on others, are disrespectful to those we love, yell at people driving, become abusive and make huge events out of trivial happenings. Problems that go unsolved cause lots of damage not only to the individual who is suffering, but also to others. for body copy if theres a header up top “ on your ability for quote for quote Your business is dependent Remember, when we don’t get what we want over time, we become agitated, dissatisfied, unhappy, mean, angry, bitter, numb, uncaring, stressed and/or depressed. In order to not feel our problem, we often turn to drugs, alcohol, gambling, verbal, physical and sexual abuse, suicide, retreating from the community, and overeating, to name a few. In these cases, the actual problem, or real problem creates secondary problems, or symptoms. “ to move past problems Why am I telling you all of this? Because your business is dependent on your ability to first, address that there is a problem and then, move past it. And if you don’t you and your business will suffer. Maybe this seems dramatic but rest assured, THIS IS WHAT HAPPENS when you don’t recognize the importance of dealing with issues and challenges head on. So, let’s investigate further. 18

19. . Frustrated to Fabulous The Real Problem vs. The Symptom top of header, subhead and bcopy for body copy if theres a subehead uptop The Real Problem, or underlying problem, is what actually CAUSES the disruption in your business. The symptom is what TELLS US WE HAVE A PROBLEM. for body copy if theres a header up top “ symptoms... What we do in our society, typically, is treat symptoms: drugs for depression, alcohol to chase our troubles away, blaming to avoid taking responsibility. Instead, we need to start dealing with the real problems that cause the symptoms. So, when you have a problem, especially with your business, it’s important to keep asking the next question in an effort to determine what the real, underlying and hidden problems are. for quote for quote In our society we treat instead we need to deal For example (and I’m going to use an extreme example because it really hits the point): A girl who has anorexia clearly has a problem. Yes, anorexia is a problem, but it is a secondary problem. Something causes her to not eat. Anorexia is a secondary problem that is sure to find it’s way back into her life even after treatment, if she doesn’t solve the real underlying problem. “ with the root problems In your business, let’s say you don’t have enough sales so you are not making enough money. That is the symptom. What we must do is determine why you don’t have enough sales. Is it because you have no sales plan and spend no time focused on selling? And if that is the case, why? Are you afraid of networking or being rejected? Or, do you not have sales because you have targeted the wrong market, have ineffective advertising, or your personality puts people off? You can see that if you don’t uncover the underlying problem you will never get to the bottom of why you are not selling. 19

20. . Frustrated to Fabulous A Problem vs. A Challenge top of header, subhead and bcopy for body copy if theres a subehead uptop For the purposes of our work here, let’s look at problems as those things that are not working with our life or business. Things that prevent us from moving forward and achieving success. for body copy if theres a header up top for quote for quote The real In reality, the danger is not the problem itself – there are always problems and there will always be problems. They are a part of life. The real danger is not moving past the problem and allowing the problem to stop you, sabotage your growth, and kill your dream. danger is NOT moving past problems, and But, if you can turn a problem into a mere challenge – then you are on your way! allowing them “ to sabotage So what is a “challenge?” Let’s look at a challenge as something that you want to overcome, an adventure, a goal. And, as such, they will require perserverence, flexibility and courage to overcome. If one solution doesn’t work, you’ll just try another. Challenges also require humor and lightheartedness. A challenge is something to get motivated by, that can provide feelings of accomplishment and self confidence along the way. our success These are two very different ways of viewing something that is stopping you. One paralyzes and the other provides freedom. Note how just your view or your perception of something can make all the difference in the world. 20

21. . Frustrated to Fabulous How We Deal With Problems top of header, subhead and bcopy It is not the types or number of problems we have that makes us unique, but rather how we deal with these problems. “ “ ? Some of us don’t deal with problems at all, stuffing them down, and pretending they don’t exist. for quote How we deal ? Some of us don’t realize we have problems until it’s too late. with problems is what makes us ? Some of us obsess internally about our problems, going over them in our minds, allowing them to fester and make us sick, frustrated etc. unique ? Some of us blame others for our problems. ? Some of us consistently talk about our problems with others, analyzing them for weeks, months and, in many cases, years. ? Some of us want to break through our problems, but don’t know how; often choosing ineffective solutions. ? Some of us look for a solution, but give up when the first one doesn’t work. As a result of these ways, we can end up stuck in our problems for indefinite periods of time. 21

22. . Frustrated to Fabulous Problem Focused vs. Solution Focused top of header, subhead and bcopy for body copy if theres a subehead uptop Most people don’t overcome their problems because the approach they are using, keeps them focused on the problem instead of the solution. for body copy if theres a header up top “ For example, there is often too much focus on the analysis of the problem. Analysis has it’s place and certainly provides you with more awareness of why your problem exists and where it came from, but it doesn’t leave you with a plan to move past it. There is not enough doing, not enough practicing of the solution which is critical to moving past any business problem. for quote for quote Begin attacking the problem by putting solutions “ I am not suggesting that analysis doesn’t have value. I am simply stating that if you FOCUS on the problem, you’ll get stuck inside the arena of the problem. The problem just keeps getting relived every time you talk about it. The reality is you get whatever you focus on. Focus on the problem and you will end up with the problem. into motion immediately Here’s an example that illustrates how powerful FOCUS is. I have a friend who had the opportunity to take a course to become certified to drive race cars. As part of the course, all students were required to learn defensive driving skills, and prove they could control a car in various situations. One of those situations was how to handle a car in the case of an extreme loss of steering and control, which could happen if you hit a large patch of ice while driving. The instructor asked the class if they had ever driven past an accident scene where a car had hit a tree or a pole. He said that if they had, they would 22

23. . Frustrated to Fabulous have noticed (in most cases), that the car would hit the tree or pole dead center. There could be a half a block of open space on either side of the tree that was hit, but somehow the driver skidded right smack into the 12-inch diameter tree with the front of his/her car. top of header, subhead and bcopy for body copy if theres a subehead uptop for body copy if theres a header up top “ Were they all just incredibly unlucky, and somehow missed all that open space on either side of the pole or tree, only to hit the narrow tree? Were they all terrible drivers who were so unable to control the car’s skid that they couldn’t avoid a small target like a tree? No. They were all thinking the same thing as the car skidded towards the tree: “DON’T HIT THE TREE!! DON’T HIT THE TREE!!” for quote for quote Whatever you “ are focused on you will hit They were looking at the tree. They were thinking about the tree. Every part of their mind and body was focused on the tree. And, according to the instructors, whatever you are focused on, you will hit. Whether you want to or not. So, even though they didn’t want to hit the tree, and they were thinking “Don’t hit the tree!” - all their eyes, mind and body heard was “Tree,” and they steered right into it. FOCUS is that powerful. In Frustrated to Fabulous, we will focus on the solution. You will identify your business problem and understand what it is, but instead of spending a lot of time talking about it, you will be putting solutions into motion immediately. 23

24. . Frustrated to Fabulous Your Problems: Work on One at a Time top of header, subhead and bcopy for body copy if theres a subehead uptop Now that we’ve defined what a “problem” is, the first step toward you solving yours is figuring out what your real problem is. for body copy if theres a header up top “ “ Again, my recommendation is that, you only work on one problem at a time, going all the way through the book with that one problem. It can be overwhelming to break through multiple problems at once while learning a new system. Later, when my process has become second nature, you can use it to conquer multiple problems at the same time. For those of you who don’t know which problem to choose, think about the problem that provides the most pain or upset for you—the problem, that if solved, would provide you with the most relief, success, and happiness. for quote for quote Work one problem at a time To help you discover your real problem, you’ll find a list on the next two pages of some of the potential problems that busy women are dealing with. 24

25. . Frustrated to Fabulous Examples of Common Problems top of header, subhead and bcopy “I’m unmotivated and don’t know what to do.” “I want to change careers, but I’m afraid.” “I need more sales.” “I don’t get along with my team.” “I work too many hours.” “I have no time for my family.” “I don’t have a business plan.” “I’m afraid to go out on my own.” “I don’t know what my brand is.” “I don’t know how to build my brand.” “I don’t know how to network.” “I don’t know where to start.” “I’m not sure what I want.” “I don’t know who my target market is.” “I don’t know how to get more clients.” “I don’t know how to find mentors.” “I don’t know how to find funding.” “I need to elevate my platform.” “I don’t know how to grow on a small budget.” “I don’t have time for myself or a relationship.” “I don’t know how to create balance.” “My health (physical or mental) is affecting my business.” ““ for quote I don’t know where to start These are just a few of the infinite types of problems we may be facing. 25

26. . Frustrated to Fabulous Exploring Your Problem top of header, subhead and bcopy In this section you will hone in on your problem and really investigate how it affects your life and business. During this phase, you are gathering information to prepare to solve your problem. To complete this process, please take the next 30 minutes to answer the following questions: for quote Questionnaire Part I - Identify Your Problem What is your problem exactly? Often times you have multiple problems. For the purposes of this exercise, and the other exercises in this book, remember to focus on the one problem that feels like the “priority problem” affecting your life or business. To determine what the priority problem might be, think about what problem you have that if you solved, would make the biggest impact in your life and business—maybe even help solve some of the other problems you have. Remember, dig deep for the underlying problem. You know what it is, even if at first, you think you don’t. So, for example, if your problem is that you aren’t making enough money – ask yourself why? And if your answer is because you don’t have enough sales, then ask yourself, why? Is it because you spend no time on sales? Is it because nobody is interested in what you are selling? Dig Deep...keep asking “why” until you come up with what you think the problem is. And, by the way, if you are really brave and committed to your business (which we’ve identified that you are) then ask some people you trust who are good business men or women. Ask a customer. Ask your target market. Share with them what you are going through and drill down with them on why. Most people will tell you if you listen. It’s that underlying/real problem that we are looking for. 26

27. . Frustrated to Fabulous top of header, subhead and bcopy So take a moment to write out your problem. Write it in a sentence or two. Part II - Investigate Your Problem It is important to understand the impact that your problem has on your life. for quote To do that, answer the following questions: 1. Describe the problem fully. Answering the four questions below will assist you. ??How is “the problem” a problem for you? ??What are the symptoms of the problem? ??How do you cause the problem? How are you responsible for it? ??What are you doing to keep your problem alive? 2. What are the “benefits” of having the problem? (For example, if your problem is “I am not in a relationship”, the benefits you see might be: Not having to deal with rejection, don’t have to deal with someone else’s problems, don’t have to compromise, don’t have to share my space, no disappointments, etc.) ??How does it benefit you? ??How does it benefit others? ??How does it benefit society? The world? 3. What are you afraid of (in relationship to the problem)? 27

28. . Frustrated to Fabulous top of header, subhead and bcopy 4. What are the costs/consequences of having the problem? (For example, staying with the “I am not in a relationship” example, the consequences would be: I won’t get married, I won’t have children, there will be no love in my life, etc.) ???What does it cost you? ???What does it cost others? ???What does it cost society? The world? for quote 5. What are the benefits to breaking through the problem? ???How does it benefit you? ???How does it benefit others? ???How does it benefit society? The world? 28

29. . Frustrated to Fabulous The Costs of Not Solving Problems top of header, subhead and bcopy for body copy if theres a subehead uptop It’s right about this time that many people begin to feel overwhelmed about solving their problem. And, they may start to second guess their decision to work through it. Maybe it seems too difficult. Maybe it’s overwhelming just to think about it. Maybe you don’t think it’s possible to overcome, so why bother? for body copy if theres a header up top “ problem. for quote for quote You will overcome your Although it’s easy to get sucked into these types of thoughts, it’s critical that you push through it. You can and will overcome your problem, no matter what it is. Why? Because the costs of not solving it are far to great. When we live with a problem with our business, our relationships, our health, and don’t do anything about it, it escalates and causes more problems. Initially we might become irritable, agitated, discontented, and/or stressed because of it. Over time, those feelings can become more severe, progressing to anger, cynicism, bitterness, grief, and hopelessness. The costs of not solving “ it are far too great This can lead to even more severe conditions such as depression, alcoholism, eating disorders, health problems, addictions, suicidal tendencies and abuse. Some people end up numb and resigned, subscribing to the tragic and dangerous belief that “this is as good as it gets, so why bother trying to change things?” Being numb and resigned is the most dangerous condition, because numb and resigned individuals lead to numb and resigned societies. 29

30. . Frustrated to Fabulous And this is not dramatic. All you have to do is study the statistics and see what is happening around the world. top of header, subhead and bcopy for body copy if theres a subehead uptop Studies and statistics from organizations such as The National Institute for Occupational Safety & Health, The American Psychological Association, and The Center for Disease Control describe the affects that stress has on the body. for body copy if theres a header up top ““ for quote for quote Financial STRESS leads They have found: ? ???As many as 46 million people suffer from depression at some point in their lives. to all sorts So, should you put in the effort to solve your problem? of secondary I THINK SO! problems ? ???Depression and anxiety disorders affect 22 million adults in this country. ? ???The rate of suicides among young people between the ages of 15 and 24 has tripled in recent years. ? ? cancer, lung ailments, accidents, cirrhosis of the liver, and suicide – all can be linked to stress. ???Job burnout is experienced by 25% to 40% of U.S. workers. ???The six leading causes of death in the U.S.: heart disease, ? ???Memory loss and obesity are linked to stress. 30

31. . Frustrated to Fabulous Homework for Step One top of header, subhead and bcopy 1. Adopt Belief Statement #1 – “I Cause My Life, Every Part of It” Integrate this belief into your life this week for quote ???Say it out loud everyday ???Write it out ???Post it in multiple places ???Be aware of it throughout your day ???Let it guide your thinking and your choices ???Notice the challenges, and the freedom, it provides 2. Assignment: Your Problem and behave around your problem ???Notice how you deal with your problem this week ???Notice how you relate to your problem ???How do you talk about your problem? ???How much do you talk about your problem? ???Don’t change anything…just observe how you think 31

32. . Frustrated to Fabulous Step One: Final Thoughts top of header, subhead and bcopy At this point, you should be fully aware of your problem. For some, this will have been an eye-opening, and often self- confronting, process. for quote You should understand your problem in ways you never have before. And, start to see how you have created your problem. TAKE AWAYS: ???Nobody is exempt from problems – they are part of life. ???The key is viewing problems as challenges – Not allowing problems to stop you from progressing in your life. ???Identifying the underlying problem is key when it comes to solving your problem. ???You get whatever you focus on. ???Work one problem at a time so you can succeed and not get overwhelmed. Now my question for you is: Are you willing to let go of the problem? Are you willing to move past it? Many people get a lot of attention or avoid other responsibilities by keeping their problem around. So, now that you know what the problem is, and you are ready to move past it, let’s move on to Step 2 where you will discover what you want instead of your problem. 32

33. . Frustrated to Fabulous Step Two: Discover What You Want top of header, subhead and bcopy What do you want instead of the problem? This is an important question. Often people are so focused on the problem that they don’t know what they want to replace it with. “ on the problem for quote Often people So what do you want? What would occupy the space the problem is currently occupying, if the problem were no longer there? Take a few minutes and give that some serious thought. I have an exercise you’ll be doing later in this section, but take a minute and write down some quick thoughts now. are so focused that they don’t know what When you take the time to consider what you want and what is important to you, and then make choices that are in alignment with that, you have a much higher chance of getting exactly what you want. “ they want to replace it with As basic as this sounds, people skip this step when making decisions about their life. Then they wonder why they are in situations that don’t make them happy. And why they haven’t achieved the success they desire. 33

34. . Frustrated to Fabulous Your Heart’s Desire top of header, subhead and bcopy There are all sorts of things that one could want instead of the problem. Here are some examples. Maybe you want: “ instead of my ????????Lots of money ????????A successful career ????????Marriage ????????An awesome body ????????Great sex ????????Fun and adventure ????????Happiness ????????A new home ????????Better communication for quote Ask yourself: What do I want “ problem? As you think about what you want for your business and/or life, it’s important to be specific. For example, if you want more money, describe exactly what this means. It might mean: ???????Making $10,000 per month in your business ????????Owning 2 rental properties / positive cash flow of $1000 ????????Retirement Account worth $1,000,000 ????????1 Year of Income in Checking Account or CD 34

35. . Frustrated to Fabulous Why It’s Important to Know What You Want top of header, subhead and bcopy for body copy if theres a subehead uptop Knowing what you want specifically—instead of your problem— is important for several reasons: for body copy if theres a header up top “ picture of what It Creates Your Map It’s pretty difficult to get somewhere if you don’t know where you are going. If you want to go on a trip, but haven’t decided on a destination, you can’t plan your route, know what to pack, etc. Once you have decided that you want to go to San Francisco, for example, you can begin to plan your trip. It’s no different with your life and business. It Invests You in Your Future Once you have decided what you want, and aim to get it, you now have a purpose, a mission and something to look forward to. You can set goals that give you exciting challenges to accomplish. In this way, you have something to get motivated and inspired about, as you embark on your new path, filled with new options and possibilities. for quote for quote If you don’t have a clear you want, you won’t have a “ map to get there It Reveals Obstacles in Your Way Certain obstacles may come up as a result of thinking about “what you want.” For example, if you want to make $10,000 per month, how will you do it? Maybe you are afraid of or don’t like the sales process. You might feel overwhelmed when thinking about all that you have to do to get what you want. Or, maybe it depresses you because you have tried to get it in the past but failed. This is all normal and good because those obstacles are exactly what we will be working to move past as we move through the process. 35

36. . Frustrated to Fabulous Potential Traps top of header, subhead and bcopy for body copy if theres a subehead uptop There are various traps you could fall into while determining what you want. Here are a few to look out for: for body copy if theres a header up top ““ The People Pleasing Trap One common trap we fall into is that many of us make choices based on what other people want for us rather than what we want for ourselves. We tell ourselves things like, “What will my parents, my spouse or my mate think? How will my partner react? Will my friends approve?” As a society, we are so used to living our lives according to others’ needs, opinions, and wants, that we often forget how to think about what we want. for quote for quote Many of us make choices based on what other people want for us Think about it, how many of us have ended up in relationships that don’t make sense for us, or in careers we don’t like because someone else thought it might be a good idea for us? And then, we got disappointed. Disappointed in our partner, disappointed in our job, disappointed in people. And ultimately it’s because of our choices. We end up in situations that don’t satisfy us because, in many cases, we didn’t carefully consider what was important to us before making the choice. It is crucial as we move through this process that you begin trusting yourself and listening to your own voice; which you may have ignored for quite some time. It is only when you begin to listen to your own voice that you will begin to see your life shift in the direction you want. At the end of the day, it is you that lives with the consequences —good or bad —of the choices you 36

37. . Frustrated to Fabulous make. You have to live your life. You have to get up and do the work everyday. I’m not saying that getting advice from others in order to investigate your thought process or the actions you are taking isn’t good, in fact, it’s necessary. But, what I am saying is don’t make choices to please someone else if you will not be able to live with the consequences to those choices. top of header, subhead and bcopy for body copy if theres a subehead uptop for body copy if theres a header up top ““ for quote for quote I request that The “As Good As It Gets” Trap Another trap is the “this is as good as it gets” paradigm that so many of us live by. It leads to the attitude: “Why try to solve my problem? It’s impossible anyway. I will never get what I want, so forget about it.” You succumb to your own limited ideas about how the world works. Then you feel depressed, angry, sad and bitter because your life isn’t what you wanted it to be. you allow yourself to dream again I request that you allow yourself to dream again, to be hopeful again and to begin envisioning that you can have what you want. You can create a business that you love and that is successful! The “I Don’t Know What I Want” Trap “I don’t know what I want.” This is a trap! If you don’t make some choices about your business and life, then you won’t be able to succeed. “I don’t know” is just a fancy way of saying, “I’m afraid I’ll change my mind,” or, “what if I choose wrong?” or “what if I don’t want to do this forever?” Choices don’t have to be forever (unless you’re having a child). Life is everchanging. What you do now isn’t what you have to do 10 years from now. Look at where you are at and make some choices about what you want based on what you DO KNOW NOW. And the stuff you don’t know, get more information and make a choice. If 37

38. . Frustrated to Fabulous you’ve never driven a BMW, you don’t really know if you want one. How could you? So, what do you do? You test drive it, get all the info you need to make an informed decision, and then make a choice. top of header, subhead and bcopy for body copy if theres a subehead uptop for body copy if theres a header up top “ Don’t confuse yourself. Don’t focus on what you don’t know. Instead, focus on what you do know, and get more information for the rest. If you are not prepared to make a choice, get more information so that you can make a choice. If you get all the information you need and still don’t know what you want – then you are dealing with “attachment to results”, which is fear based, and we will get to that later. for quote for quote Being satisfied and fulfilled is often not about getting But, most of you are not here because you can’t determine what you want. Most of you know you want something, and you know what it is. Be honest with yourself, and let go of worrying about how you will get it, we’ll determine that later. Because once you find that out, you may not want what you thought you wanted anymore. Ahhhhhh!!! The Never Enough Trap “I have what I want and it’s not enough – I’m still not happy.” Finally, we may be in the career or life that we want, but are not feeling connected to it at this time, and therefore are thinking that we need more than what we have or may want to abandon what we have. more, but “ about realizing what you have Before abandoning ship, consider that you may have lost sight of what is important to you about your life or business. Over time, we can lose sight. Especially when we haven’t been enjoying any rewards from our efforts. And, often, we then 38

39. . Frustrated to Fabulous tell ourselves that we don’t know what we want anymore. It’s important to take a moment to get reconnected to what you want and look honestly at what you have. Acknowledge yourself for what you have created so far and that you are working to create success now. top of header, subhead and bcopy for body copy if theres a subehead uptop for body copy if theres a header up top “ what you are Being satisfied and fulfilled is often not about getting more, but about realizing what you have, and being incredibly grateful. for quote for quote Acknowledge yourself for “ doing to create success now 39

40. . Frustrated to Fabulous The Last Word on Potential Traps top of header, subhead and bcopy for body copy if theres a subehead uptop So, if you fall into, or have fallen into, these traps, does that mean that you should get divorced, quit your careers and start over? No. Does it mean you are bad and have been doing it wrong? No. What it means is that some evaluation and consideration of what is important to you now, is necessary. for body copy if theres a header up top “ the choices for quote for quote Nobody else No matter what stage of life we are in, we always have the opportunity to determine what is important to us now. We always have an opportunity to evaluate what works for us, and what does not. has to live with you make for “ There is a lot of personal evaluation and responsibility to take prior to making life altering decisions. The self-discovery process has the power to shift your business and every part of your life in all sorts of ways. Right now, you want to begin discovering who you are and what is important to you before taking any action. yourself... except for you Nobody else, ultimately, has to live with the choices you make for yourself except for you. They don’t have to live with your spouse, your illnesses, your regrets, your happiness, your suffering. Discovering what you want has to start with you. The focal point of your business has got to be you. This can be a very new concept for some of you who typically focus on others when making choices about your life. Commit to exploring YOUR perspective, who YOU are, and what YOU want. I’m not talking about or encouraging being irresponsible and not considering others or how the choices you make affect the 40

41. . Frustrated to Fabulous world around you. top of header, subhead and bcopy But I am talking about taking personal responsibility for the choices that you do make; knowing why you made or make those choices, knowing whether they serve you, your business and your community and ultimately create happiness for you. I am talking about taking responsibility for all of your choices including how you choose to react and “feel” about other’s choices. for body copy if theres a subehead uptop for body copy if theres a header up top ““ for quote for quote Make choices that empower This is your lifetime and you are responsible for the choices that you make including your feelings and reactions. So, let’s make choices that empower you, empower others, and make you happy! and make you happy 41

42. . Frustrated to Fabulous The Value of Values top of header, subhead and bcopy So, let’s start getting clear on what you want. To begin, we will determine your values in the context of career. If you are a stay at home mom, that is your career! Later, this exercise can be used to elicit your values in any area of your life including: relationships, health, etc. “ for quote Your VALUES are the most What are Values? ???????Your VALUES are what’s important to you. Your ideals, your standards, your morals. important information you ??????They are the most important information you can gather about yourself. “ gather about ?????They drive you: your actions and your behavior. yourself ????They are personal, not everyone has the same values. ????They are not to be judged! What’s important to you is perfectly acceptable – it’s your life. Not everyone wants the same things – that is the gift of being an individual. ?????Be honest with yourself about what is important to you – you can’t fool yourself, so don’t even try. Why are Values Important? ???????Values act like a guide – they make decision making simple. ???????When we don’t live by our values, problems arise. 42

43. . Frustrated to Fabulous The First Step in Determining What You Want top of header, subhead and bcopy for body copy if theres a subehead uptop The first step in determining what you want, is to figure out what is important to you when it comes to your business - we need to elicit your values. This way, as you move forward – you will always have a reference when making business or life decisions. for body copy if theres a header up top “ “ for quote for quote Values Process for Eliciting Your Values: guide your 1. Get your pen. choices Business.” 2. At the top of your paper, write, “My Values in your business?” Examples: communication, money, etc. 3. My question to you is, “What’s important to you about think of that’s important to you about your business. 4. Take the next minute to quickly list everything you can 5. (Let a minute pass by.) of. 6. You should have written out everything you could think business? See what else you can think of that maybe you forgot. 7. Now…what else is important to you in the context of context of business? 8. One more time…What else is important to you in the 9. Now, you are looking at a list of 10, 20 values. Perfect. Think of a time. Don’t write it down just try to think about a time you felt really motivated to do something. 10. Now, when is the last time you felt really motivated? 11. Right before you “did” whatever you were motivated to “do,” how did you feel? Write that feeling down. 43

44. . Frustrated to Fabulous top of header, subhead and bcopy 12. Is that “feeling” important to you in the context of business? for body copy if theres a subehead uptop 13. If it is, add it to your list of values. for body copy if theres a header up top 14. Now, look at your list; assume your business meets all of those values that you wrote out…could anything make you leave that business? Think about it. Is there anything that could happen in your life that would make you leave your business? For example, an illness, a family member’s unhappiness. If yes, add it to your values. For example, if an illness could make you leave your business, then would it be fair to say that “health” would be an important value to you in business? Health of you, your employees, etc. If your husband felt you spent too much time with business and would leave you because of it, would family be an important value when it comes to your business? If making a lot of money to support your family is important then money and family might be on the list. Make sense? ““ for quote for quote When it comes to values, go with you gut 15. Now, I want you to go through your list and number the list in order of importance – 1 being the most important – take a minute and go with your gut. Don’t worry about getting it right, you’ll have another opportunity to renumber. Just go with your gut. 16. Re-write your values in the new order you created 17. Now, I want you to look at your new list and select the top 10 values that you must have – like if you don’t have them…forget about it – why do business. 44

45. . Frustrated to Fabulous 18. To narrow down to 10: top of header, subhead and bcopy *Cross out values that sound similar to others you wrote or can be satisfied by other values you came up with. for body copy if theres a subehead uptop *Cross out ones that aren’t that important to you after looking at them a second time. for body copy if theres a header up top *Hone in on the ones that you know, right off the bat, are essential to your list and put stars by them. ““ 19. Now, you should have 10 values. for quote for quote Choose 20. Now re-write those values on a clean sheet of paper so you can really look at them. values that 21. Of all of those values – if you could only have one which would it be? Put a number one by that value. you are passionate 22. Now knowing you have number 1, what would be the second value that you’d like to include to support #1? Put a number 2 by that value. about 23. Knowing you have #1 and #2 – what is the third most important value to you that would go well with the other two you already wrote down? Put a number 3 by that. 24. And so on and so forth until all 10 are numbered. 25. Now…re-write your values in the order you came up with. 26. Now let’s test. Look at your numbers – How does it look? Do you like them? 27. If you could only have 5…are the five at the top of your list the ones you’d pick? If not, re-number. 28. If you are not living by these in your business, you won’t have integrity with what’s important to you. So…pay attention to these. Write them down and post them where you and others in your business can see them. 45

46. . Frustrated to Fabulous Determining Your Business Vision top of header, subhead and bcopy Your “Vision” for your business is the picture you see with all of it’s greatness and detail. If you don’t have a picture of “what you want” for your business, it’s pretty hard to create it. When you think about what you want your career and business to look like, what do you think of? What do you see? So many people skip this part of creating “what they want.” And it’s one of the most important parts. “ to create for quote Everything we need Some Important Points on Vision: our vision “ already ??????Once you know what you want and you see a clear picture of it – you can start piecing your vision together. exists ???????When you have a clear picture of what you are creating, and you communicate that vision to your community, the universe has this miraculous way of “listening” and providing. ???????Everything we need to create our picture is “out there.” ???????If you don’t know what you want – you won’t know what to look for or where to start. 46

47. . Frustrated to Fabulous The Slug Bug Story top of header, subhead and bcopy for body copy if theres a subehead uptop Remember those times you set a goal, or said you wanted something, and then, “miraculously,” it started to show up for you? It’s not a coincidence, the resources were already there – you just shifted your focus. Let me give you an example. for body copy if theres a header up top for quote for quote Did you ever play “Slug Bug” when you were a kid? Or maybe you called it “Punch Buggy.” It was when you were on a roadtrip and you would yell “slug bug!”, and punch whoever you were playing with whenever you saw a VW Beetle on the road (yes, one of those very mature games). “ what’s there We don’t always notice My sisters and I would play until we were black and blue. But the reason I bring it up here is this: Prior to starting the game – you weren’t noticing the VW bugs on the road. That doesn’t mean that they weren’t there—you just didn’t notice them because you were focusing on something else. Once the game started, you saw dozens of Bugs on the road. Not because of magic, but because you were suddenly focused on seeing them. because we are “ focused on something else A clear vision of what you want is critical because then, you can start to look for it, the same way you’d look for VW Bugs. But if you don’t declare what you want - you can’t look for it, let alone get it. Cuz what would you be trying to get? You must first determine what you want. Once you do that, you can start looking for it. You just need a clear picture to “see” what is there. And that picture dictates what you see. 47

48. . Frustrated to Fabulous Create Your Vision - Exercise top of header, subhead and bcopy for body copy if theres a subehead uptop 1. The “Plan Your Future” Business Brainstorm for body copy if theres a header up top This assignment is about you dreaming up what you’d like instead of the problem—you have to know what you are going for, what your end game is—otherwise you have no direction. ““ for quote for quote Let go I want you to begin planning your “new” future – the future that you want to have as it relates to your business. Remember you don’t want the “problem” anymore, so what do you want instead? That is what you will describe here. of your fears and attachments and get This is a brainstorm so don’t worry about structure. Don’t worry about your beliefs about whether you can achieve this or not— just dream it up. In its most idealistic form. Have fun thinking about it, and get creative! Let go of any attachment to results. Let go of fears related to writing it down. You are NOT held to any of this, I just want you to get it out! creative! If you can’t see a picture of what you want, you most definitely won’t be able to create it. Grab your pad of paper and write whatever you are inspired to write – this is only a brainstorm. Remember to consider other members of your life and how they will be included in your vision. For example, if you are married, and would like to stay married, you need to include your spouse in your business vision. 48

49. . Frustrated to Fabulous Your Future Career: top of header, subhead and bcopy ???What does your career or work life look like? ???Are you an entrepreneur? ???Are you an independent contractor for a larger company? ???What kind of company do you work with or have? ???How is your business infused with your passion? ???What do you love to do specifically? Manage people, handle the details? ???Who does your business help? ???What is your work environment like? Quiet and professional? Energetic and lively? ???Who do you work with? A team? If yes, what types of people? ???What type of contribution does your career make? To yourself? Others? Society? ???Do you have more than one job/career? ???What type of hours do you work? ???What do you do now that you could let go of to pave the way for what you really want? ???How do you make work fun and inspiring for you and others everyday? ???How does your work contribute to your family or how is your family a part of your work? ???How do you stay balanced with work and life outside of work including relationships, health, free time, etc.? ???How much money do you make? ???How do you make it? Is there more than one way? ???Do you invest your money? How? ???What are your retirement plans? ???How do you budget? ???How do you spend money? On what? ???Do you have a plan of action in place to support all of this? for body copy if theres a subehead uptop for body copy if theres a header up top “ “ for quote for quote How is your business infused with your passion? 49

50. . Frustrated to Fabulous 2. Create Your Vision and Purpose Declarations/Statements top of header, subhead and bcopy for body copy if theres a subehead uptop Now that you have written out your brainstorm, you have a good idea of what your business looks like. Not all of it, I mean you will change it up as you go: some stuff you’ll do, some stuff you won’t, etc. But, overall, you have a vision, a picture of what you want when it comes to business. You have enough of an idea that it’s time to create vision and purpose declarations. These declarations or statements encompass your picture/vision in a sentence or two. Having these statements reminds you everyday of your commitment to that vision. for body copy if theres a header up top “ will remind for quote for quote These statements you, everyday, of why you Here are your instructions on how to do this: “ are working Creating Your Vision and Purpose Declarations/Statements You are creating these short, powerful statements/phrases so that you remember everyday why you are working so hard. Sometimes we need a reminder, especially when times get tough and they will get tough. so hard Life gets busy and we tend to forget the things we commit to when we are overwhelmed. Achieving your vision takes time and consistency so these statements are here to remind you of the commitment you are making to yourself and your business. These statements can also be used to guide your choices because they represent what you said you wanted. So whenever you are confused about what to do or what choices to make, look at these statements and make sure that your choices (in both thought and action) support your vision. You will always know that you’re on track if the choices you make support the 50