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MKM607 Topic 12 SETTING PRICING STRATEGIES

MKM607 Topic 12 SETTING PRICING STRATEGIES.

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MKM607 Topic 12 SETTING PRICING STRATEGIES

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  1. MKM607 Topic 12SETTING PRICING STRATEGIES • Many organizations failed to market their products not because they dont understand the market, not also because they compete wrongly, not because they dont installed high equity on their brands, not because they failed to positioned their offerings and not because to dont have good strategies on their products. The answer is because they priced their products wrongly. In order to avoid this from happend, this topic will prepares and helps students to know how to price the product correctly as well as what are the skills needed to set up excellent pricing strategies in the products to be sold. This topic presents about pricing strategies. It starts with an understanding on pricing followed by ways in setting price. The strategies in adapting pricing is presented next, besides strategies in initiating and responding to price changes.

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